Sales Force Automation
The Opportunity
One of our fortune 100 clients a Snack Food & Beverage Company is known for its innovative and diverse go-to-market strategies that it refines consistently to meet the changing market needs. To strengthen its ability to cater to the highly competitive market, our client wanted to
- Introduce a common flexible mobile sales and distribution solution across European businesses
- Leverage the features of its legacy Sales back office and reporting solution provided by their US HQ
- Quickly deploy the solution across Benelux and Iberia regions
- Have the ability to adapt the solution quickly to the continuously evolving go-to-market strategies
Our Approach
- Re-engineered trusted legacy system from COBOL - DB2 to Java - EJB - Oracle
- Performed enhancements to address the specific business needs of European market
- Integrated the solution to Oracle Applications
- Added Intermec handheld solution for order, delivery, survey, collections, inventory
Our Solution
Integrated application catering to sales and distribution needs in Java, JSP, PSP, VC++ (Handheld), EJB, Oracle 9iAS, Oracle Database 9i
Business Benefits
- Common solution across Europe
- Online order, delivery and survey capturing through Handheld solution
- Improved breadth and granularity of source data for business intelligence
- Improved demand forecasting
- Optimization of order delivery for organized trade
- Improved sales person effectiveness due to route and delivery planning
- Centralized database for viewing consolidated information at country level
