The terminology that tops the business charts today is ‘Customer Experience’ (CX). It has surpassed the popularity charts of earlier terms like customer satisfaction, business management, corporate strategy, customer loyalty, customer happiness etc. Some ways, it feels like a unified version of all of these and sometimes, it looks a unique version standing apart from the rest. However, CX has been on the top list while searching for parameters to measure the business efficiency. The major crux lies in analysing and extracting the exact meaning of the same and how to achieve the goal. What CX indicates is the output that the client experiences while using the overall quality of products and services that are available.
“Customer Experience is the next competitive battleground. It’s where businesses are won or lost.” – Tom Knighton.
As shown by recent figures
Looking at technology running leaps and bounds in the business arena, the most sought after solution is Custom Software Development whatsoever may be the domain, geography or segment. In the end, what you look for is complete trust and loyalty from your customer and if you really want that, you need to offer them the most superior quality products that gets them nearer to technology very smoothly. Custom Software Solutions are the best route to grasping what your customer needs and converting their wants into an achievable solution, thereby directly hitting the profit charts high and consistent. Say for example, the most modern techniques like Business Intelligence have been offering the most beneficial client experience.
Though the entire scenario looks very simple and straightforward, there is a challenging angle to it that offers certain roadblocks and hassles that need a solution to move forward.
Major Roadblocks that are encountered by Organizations opting in for Custom Software Development
Having a software solution implemented is not the only solution to have a high end customer service. There is a lot more stuff to look at. So many departments and sections, each one of them has their own requirements and way of functioning. Even the inter department interaction is a very vital aspect in terms of information transfer and extracting necessary data at required time and interval. Accounting, Marketing, eCommerce, Finance, HR etc. – each one needs their own solution to cater to their specific needs and apart from that, the real need lies in talking to each other. Even if you look at any Customer Relationship Management solution, what matters most is customer loyalty. But is there any use of CRM if there is no communication build between the sales teams? Wouldn’t there be a need for any CRM solution to talk to the Sales Management Software or embed them into one?
“Consistently amazing customer service doesn’t happen by accident. It happens on purpose!” – Shep Hyken.
What happens on the whole is the existence and implementation of little pieces of software, department specific with hardly any interaction between them, this is surely not what we want. Isn’t it? We always wanted an integrated solution where all areas as seamlessly tied up with each other and at the same time, breathing in their own space easily.
Prime Advantages that Customer Witnesses with Integrated Custom Software Solutions
“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs.
- Client Contentment on a High
When the customized solution succeeds in integrating and streamlining all business processes under the roof, there is instant availability of a centralized database that can offer information to any stakeholder majorly including customers, who are always in look for the right information at the right time and right place. Even the employees who form the root cause of success are extremely happy with the fact that they don’t have to look here and there for any type of data retrieval. All these put together, the client is surely a happy face.
- Accelerated Business Progress
Owing to disoriented and different set of functionalities, the traditional approach could never accelerate the business processes and hence there was a large amount of money, time and energy wastage. With the integrated solution implemented, there is now a seamless flow of information between functional units and thereby the speed at which the business progresses is surely faster and motivated.
- Easier Management of Infrastructure
Infrastructure is one area that really needs an integrated approach, only then it becomes easily manageable and sustainable. If you find separate units of hardware all over geographical locations, it becomes a big issue to handle it smoothly. Instead, having an integrated approach that unifies all systems together is the best way out.
- Simplistic Development of Business & Technology
With customization and integration being the highlights, few value added processes like adding on other business processes, getting in a new location, bringing in new product ranges, innovative ideas etc. becomes surely an attractive feature. As known to us, Cloud Computing is one of the latest buzzword today and hence technological moves like transitioning your business from on premise to SaaS is a smart move.
As a prominent Custom Software Development Company in India, our accomplished software resources have been effecting reliable and continued custom software solutions with a multifaceted range of services, in rich technologies that can give your organization the best of business competence and efficacy. Our Custom Software Development solutions have been effectively implemented across a varied range of enterprise clientele, all around the world.
We, as IT partners of our clients, endorse an extremely competent, prepared & proficient resource pool, qualified by technology experts’ viz. Microsoft, Oracle, Pentaho, PMI. Our modern-day project management procedures, supple engagement models, infrastructure setup, well-defined security policies and knowledge management methods provide us an edge above the others. Complementing resources with slightest lead time is our strength, with India being a hub for IT technical resource competency.
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