Millennials are digital natives in the true sense born into the age of of the digital transformation. More adept to using digital tech for almost everything, engaging this generation does not remain as unassuming as simply giving them a smartphone.
Besides the customers of an enterprise, a growing number of millennials in the workforce as well means that there is a complete shift in the way the apps should expect the users to interact at work as well. Apps become a way of life on the go at home, at work and everywhere. The disruptive millennials chalk out completely refurbished user engagement norms for the new age apps noted by mobile application development companies across the globe.
User led management of the apps arrives & how!
While the last decade was the age of smartphones this decade is certain to be the age of the wearables & discrete devices empowered by Internet of Things. IoT becomes the way of life.
The new age user expects to interact using watches, wrist bands, glasses and other devices merging the physical & the digital worlds seamlessly without the traditional screen. Product designers are investing heavily in innovative tech to make this disruption a reality relying on concepts like gestures and speech.
Going Beyond the Real with AR & VR
Millennials are embracing technologies like Augmented Reality & Virtual Reality to gain an immersive experience and this becomes serious business going beyond gaming or education. A study indicates that almost eighty percent of the millennials look forward to integrate AR & VR at their workplace believing that this step will give a boost to their productivity.
AR / VR technologies introduce a sense of gamification and can go a long way in improving experiences & collaboration.
Tips for User Led Engagement with the New Age Mobile Apps
An average smartphone user is likely to have dozens of apps on the phone. How does a mobile application development company ensure it succeeds to catch the user fancy? Best practices for modern day apps to promote user interactions keep evolving every passing day.
Personalization is the Key
Apps can no longer afford the same feel for all users. Modern day mobile apps need to have a layer of customization and dynamism changing the app interactions & appearances based on demographics, geography or user preferences. Segmentation works best to improve engagement & personalized content ensures extended attention span of the users.
Contextual Information for Relevance
It is imperative to pass on the information in the right context through the apps. Irrelevant content is as damaging as an irrelevant app, something that is sure to put off the user. Context is best modelled based on the purpose of the app as well as user behavior & engagement patterns. Today, mobile applications are capable of dealing with diverse combinations of content making the right contextual information extremely important.
The most common form of user engagement with a mobile app is via notifications. Studies have indicated that more than a half of smartphone users permit app messages, and from quite a lot find app notifications useful. It then becomes vital for apps to strategize the level of notifications that are pushed. The number should not be overwhelmingly large to result in user frustration nor too less so as to result in the loss of user interest.
Optimally timed app notifications & interaction modes shape up best possible user engagement.
Offering Omnichannel Experiences
While millennials are hooked up to mobile apps, that is not the only channel where they are active. Fusing the digital & the physical using smart techniques including the tiny beacons to grab the attention of the users goes a long way.
It is up to the enterprise to deliver a truly omnichannel experience in-store, online & via apps to make their products and applications more engaging & interactive.
Driven by Cognitive Abilities
Enterprises bring Artificial Intelligence at the core of their technology ecosystems and sincere efforts are being leveraged to generate decisive patterns with mobile apps, making them even better as digital assistants. Cognitive abilities improve interaction levels resulting in intelligent engagements with user intents better understood and immediately acted upon.
Cognitive API’s within apps analyze complex data, like video feeds, images or contextualized chat with users, driving the mobile apps to a different level altogether.
Mobile Apps Design Trends. In the Quest to Engage the User!
By the end of this year a few new mobile apps design trends would consolidate themselves to offer better user experiences across diverse channels. The quest to engage the user gets more thoughtful for mobile application development companies.
Chatbots have already created their space in the market last year, this feature could only improve with cognitive abilities. Mobile apps are all set to be more innovative, conceptualized and better at engaging with conversations.
Content Powered by Design
While focus on beautiful & innovative app design will continue, content will have greater emphasis than ever. Over the years, app designers and providers have realized that the real magic is the content, design needs to be the perfect placeholder.
Customizations Like Never Before
The concept of personalization will span even more attention in the years to come. Personalization tailored to user’s preferences and interaction modes is vital to retain interest and keep the app popular in the market space.
This is not a new concept, but this area will definitely see improvements in the months to come. Device independence already exists for a wide variety of mobile apps in the market, thanks to smart UI / UX designs. The dissimilarities exist for completely different platforms, like Android and iOS. Improved interfaces will help eliminate the existing gaps leading to complete device uniformity soon.
Certain design fundamentals of material design, simplistic and more closer to pen & paper will see more acceptance, they are already influencing layouts and user cycles. Applications will tend to exhibit less flat designs while icons will change back to thin outline based on current trends.
Apps will go beyond voice recognition and incorporate gestures, like hand-movements or specific facial expressions for interactions or responses in a quest to integrate screenless interactions better into the fold.
In a Nutshell
With changes in technology come the rising expectations from it. Apps in the last decade integrate with lifestyles at a steady pace making themselves very critical. All connected, all mobile, the sophisticated & trending devices right from smartphones to the wearables all make apps indispensable. App UX Design Services becomes a millennial cult for mobile application development companies.
Mobility, an integral part of human lives has fascinating possibilities with around two million apps existing globally. It is a known thing that the number of mobile users exceeded desktop users and there is an app for almost everything. It is then needless to say how the apps need to engage the users like never before!
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