The millennials have been accused of almost everything; painted to be arrogant, portrayed to be the rebels, bringing in disruption everywhere. Disruptors certainly, but also the change agents bringing in innovativeness and creativity to the basics of life. Home, Work & Lifestyle.
Enticing the Millennials
Keeping this generation engaged is quite a simple task for people who adapt, but a certain nightmare for people who prefer to stagnate and resort to criticism.
Tactics to engage the millennials are mostly mobile technology driven solutions making things more practical and easy to do. They certainly keep the mobile app development companies on their toes.
Interactive & Personalized Communications
Methods of communications become personalized for this generation. Everything they wish to do; shopping, making bookings, social media engagements, keeping a check on their health & fitness, travelling, studying; every mobile app should end up being their own special thing.
- Mobile apps for personalization
- Grabbing the attention with personalized notifications with beacons & other proximity based solutions
- Appropriate social media engagements
Seamless Interactions & Access for Fresh New User Experiences
For the generation On the Go quite a lot of things are driven with their mobiles, but the systems remaining seamlessly available through various other devices like tablets, laptops & the wearables improves the experiences tremendously.
- On-site conversations with a combination of beacons, phones & watches
- Web interactions through push-notifications, advertisements, pop ups & emails
- Virtual reality & augmented reality based experiences
The millennials are certainly responsible for the evolution of a key phrase. Multichannel Experience.
Gearing up with Technologies
Technology ecosystems to grab the attention of the millennials become very critical to design. More than often they are the most trending ones put to practical use bound together prudently by mobile application development companies.
- Wearables & Smartphones for enhanced experiences
- Beacons & IoT enabled sensor based techniques to curate & automate interactions
- Big Data & Retail Analytics for generating purposeful information
- Efficient Networks & Communications for seamless accesses
The Changing Lifestyles
An article on the Washington Post discusses the completely new requirements of the millennials which turn out to be quite the contrast of the earlier generations. All the world needs to do is recognize these and adapt to the newer ways of living.
“Price is more important than quality
The Millennials do not want a house
They want to be healthy
Do not want a TV – Are better off with online media
This new generation wants athletic gear
They do not want a car – Preferred modes of transport become Uber, taxi, cycle or feet
Social media becomes indispensable”
The millennial ways of living push politicians to make Twitter, Snapchat & Facebook a part of their campaigns & governing; movies & events do not necessarily mean long queues for booking, commuting is a cakewalk, restaurants take to Instagram and Microsoft wisely takes over Linkedin.
Gamification becomes a way of life and everything gets a fresh feel when the new generation arrives.
- Shopping for festivals & more
- Celebrating Valentine’s day
- Education & studying
- Bringing in the digital wallets
- Buying grocery
- Travelling & exploring
- Dining & ordering food
- Remaining fit & healthy
- Working & work places
- Making essential services accessible
- Homes & living
Millennials @ Work
Millennials change the tone of the phrase ‘Flexibility at Work’ from an apology to a demand. They almost eliminate ‘Work from Home’ & ‘Work Life Balance’ from general usage and coin a completely new phrase; ‘Work-Life Integration’!
Millennials are highly motivated, efficient & intuitive, but only if given their space to push their own creativity. They need to collaborate as equals to bloom completely.
An article on the Forbes discusses why enterprises should be open to the very radical needs of this young workforce and start to these changing expectations. Their needs, as discussed are quite interesting.
- 64% of them say it’s a priority for them to make the world a better place.
- 72% would like to be their own boss. But if they do have to work for a boss, 79% of them would want that boss to serve more as a coach or mentor.
- 88% prefer a collaborative work-culture rather than a competitive one.
- 74% want flexible work schedules.
- And 88% want “work-life integration,” which isn’t the same as work-life balance, since work and life now blend together inextricably
The Millennial Homes
The millennial home are ones to die for. Smart homes become them and make living safer and easier for Gen Y. Practical automation in almost every task makes the millennials free to do other things of interest.
Homes intelligently wired within an IoT ecosystem of sensor based devices & home appliances controlled by virtual assistants on the smart phones go beyond surveillance to help the residents keep the resources like electricity, water & more optimized. Mobile app development companies offering solutions in this genre need to remain dynamic & receptive to the needs from these special homes.
In a Nutshell
It is high time the world stops criticizing the gen-Y and try to fit them into the system of things. Instead, it is time to change, time to adapt to this very energetic new generation and open up to their world of ideas, creativity & innovation.
The disruptions they bring in are huge and complete. The millennials reshape the society making the most of the handy information they have on their trending devices. This largest living generation today is digitally native and technology savvy. Growing up in a connected world, with virtual ways of living, they throw economies completely out of gear with their expectations from work, lifestyle, shopping, transacting, studying, health, grooming and fashion.
They arrive in their spending years with their completely different attitudes. Rather than disapproving or even sympathizing with their behaviors, the society needs to acknowledge that it is a time to change.
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