The magic of technology unravels across industries & domains. In a complete contradiction to the way it was always perceived – impersonal & boring, technology evolves to break away from this image making itself the backbone of diverse industries. There was a time when creativity & technology were poles apart.
Stalwarts like Steve Jobs broke away from the norms to make design & technology seamless and bring in aesthetics into purposeful technology.
With technology becoming less inhibiting, the fashion industry, though a late entrant into the world of technology gets a complete makeover in the millennial age. The millennial fashion is not just guided by trends in New York, Milan or Paris, but equally influenced by Instagram or Facebook. Almost all brands having significant presence in the fashion industry revolutionize their products and the way they are showcased today.
The Fashion Industry takes a clue and make use of ground-breaking & indispensable solutions offered as technology solutions for startups.
Fashion Industry in the Millennial World
The fashion industry is centuries old making modernization and technology involvement a slow process. Nevertheless, fashion startups take the next leap to ensure that they cater to fashion needs online & get showcased in a visually appealing manner.
Wearables & gadgets become the new accessories and the cool millennials push the transformation of the retail experiences from multichannel to omnichannel making relations a combination of e-Commerce, m-Commerce & in-store interactions.
The years to follow are predicted to see a huge change in this industry with solutions & services from technology enterprises disrupting the fashion industry like never before.
Tech Based Services for the Fashion Startups
Today, technology helps drive inspiration & wish-lists of millennial customers guiding them to their final purchases. For many, it is technology that is helping determine what kind of clothes & accessories to identify for specific occasions and get feedback to improvise the style statement.
Visual Search – A Picture Speaks a Thousand Words
Popular retailers introduce visual search in their apps as a brand-new take on technology. Visual search effectively utilizes parameters like shape, size and color to locate specific products and notify the customers of the availability online or in a brick & mortar fashion store. This method of search is most certainly better than the traditional text based searches as the dependency is no longer on the search engine understanding of the product description.
Visual search as a technology implementation is consistently yielding high returns on investment, hence it will continue to play a key role in the technology innovations within fashion industry.
Digital Assistants, AI & Analytics
Soon, users are likely to avail the benefits of digital assistants that serve as personal fashion consultants.
Analytics enable technology to scan user calendar and construct personalized recommendations based on the occasion. Today, enterprises involved with the fashion industry move away from simple analysis to embrace Artificial Intelligence powered visual & deep learning techniques. This allows fashion retailers to study user tastes, fashion preferences & comfort levels based on demographics, geography and size to provide recommendations based on customer data, mood & occasion.
The concept of “perfect fit” always goes hand in hand with fashion and technology helps conclude this in a more effective manner. Body scanners, software that help compare sizes from different brands and virtual fitting rooms are just some of the innovative ways of putting technology to use for millennial fashion retailers as technology solutions for startups.
As the conversion rates of apparel purchase is relatively low, this is a state-of-the-art concept to boost customer engagement and offer trendy customer experiences.
Fusing Technology into Fashion
Intricate technology reshapes the future of fashion industry in obvious & less-obvious ways. Startups are quick to adopt technology.
Big Data & Analytics
Effective use of technologies like Big Data & Analytics help the fashion industry bridge the gap between customer expectations, demand patterns and actual production. Fashion industry relies heavily on customer acceptance & pattern of usage and big data combined with right analytics platform help generate insights, influencing decision making.
Real time data processing along with historical analysis allow fashion brands project the right product to the right user. This greatly influences the way fashion retailers propose potential purchases to the customer.
In less than five years the wearables completely change the norms for fitness, health, sports, lifestyles and now fashion.
A wide variety of accessories are being digitized to place them as multi-purpose fashion products, with smart watches arguably leading the way. The estimated size of wearable industry is likely to exceed 50 billion by 2022.
Wearables integrate with fashion accessories to create purposeful style statements.
The evolution of social media enables the common user have meaningful interactions with fashion houses. The fashion houses on the other hand, continuously generate actionable data from the customer interactions.
Social media opens a completely new marketing avenue for fashion retailers whose products get better visibilities, beyond events & gatherings and are seen by millions of users online as a niche technology solution for startups & other fashion enterprises.
From the millions of apps available for smartphones, it is roughly estimated that a little less than twenty percent of them cater to the fashion industry. M-commerce is fast carving its place in the fashion industry and though it is now possible to purchase local as well as well-known fashion products & accessories via mobile apps with just a click or a tap engaging the millennials is not a simple task.
Niche Software for Fashion Industry Startups
While the fashion industry startups integrate innovative technology and make the most of it to offer engaging user experiences they bring the customers closer. This integration is incomplete without putting revolutionary software for designing in place to render a contemporary edge to the products.
Design software help fashion startups customize patterns & combine images along with artwork. Designs generated are easily replicated on garments by machines. Software like 3D printing replicate complex designs with minimal user involvements.
Other than these, software that cater to enterprise requirements of maintaining inventory, tracking sales orders, recording customer purchases and maintain customer relations form the backbone of this highly dynamic industry.
In a Nutshell
It is an erroneous perception that the fashion industry requires technology to sustain and grow. The reverse is equally true.
As technology tends to get smarter, the aesthetics need to be in sync with the user expectations and the trends. Smart garments, accessories & wearables all are a proof of this interesting combination.
Fashion shows & events too go on the front foot with technology solutions for startups and become a complete fusion to leave a lasting impact and tell more about the times to come.
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