Mobile Sales Force Automation (SFA) in FMCG

  • Posted on : July 22, 2011
  • Modified: February 24, 2022

  • Author : SPEC INDIA
  • Category : Mobile SFA ,   Retail & FMCG

The Sales Force Automation (SFA) solutions authorize salespersons with all the required details where they need it most. SPEC INDIA SFA has designed features that help pick up sales channel effectiveness and usefulness, Sales manager can become more efficient and more effective, sales opportunity approaching, sales quotes and, product pricing, new order entry, and shipped order tracking. SFA solutions can also present industry-specific capability to improve selling productivity.

Sales Force Automation in FMCG is much more multifaceted, because it involves many dealers whom the sales personnel meet every day. The purchase order is been taken from every dealer or counter for all their product range. They have to maintain the order they received and same has to be reported for managerial process too. Management can monitor daily sales and targets achieved or the productivity of each representative.

Check the opportunities: trace the leads, helps to manage the pipeline to develop your business. With new implementation of Iphone SFA helps vision opportunity, track leads, and the prospect leads in pipeline which helps raise your business while on the go. IPhone SFA does more than help you manage sales prospects — it keeps you up to date with critical information and services for your customers. Tie into accounting systems; pull up invoices, and record tasks for follow-up.

•    Increases Productivity
•    Decrease cost
•    Augment sales revenue
•    Increase in market share
•    Close more deals
•    Sales staff can use their time more efficiently and more effectively
•    Sales manager can become more efficient and more effective
•    Increased productivity can create a competitive advantage in three ways
•    Field sales staff can send sales information more frequently
•    Management response time will be greatly reduced
•    Company can become more alert and agile
•    Improved Customer Satisfaction and trustworthiness
•    Reduced Customer Acquisition Costs
•    Reduced price elasticity of demand
•    Increased profit margins


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