The Google Physical Web is an interesting & innovative concept pioneered by Google with an aim to expand the world wide web to include physical objects seamlessly. Physical web, as the name suggests, gives power to objects of all types to transmit information over web pages using the tiny beacons, giving beacon app development a whole new outlook.
With this intuitive concept, a discovery service powered by bluetooth low energy beacons, Google develops a relatively high focus on interactions with objects of all types. Google currently markets the physical web project as an open approach facilitating quick & seamless interactions with locations & specific physical objects.
The user need not have any specific apps to access this content, rather a simple browser like Chrome would be sufficient. Recently, Google Play services were revamped to effectively detect physical web URLs. The concept does away with devices to be sophisticated or capable of running apps. Instead it is all set to empower almost anything to offer value and information, resulting in endless possibilities of information dissemination. For the physical web to exist, any physical object of choice needs to be embedded with a simple communication device like the standard beacon to broadcast the URLs.
Beacons are already more than adept in grabbing attention of patrons all across with apps. And now this
Physical Web & Beacons – Complementing Each Other
Physical web works only with user proximity and hence it is needless to say how well beacons blend in into the concept. The idea of bringing the web to objects as nondescript as a toy or door handle to the most sophisticated smartphones or machinery brings in a multitude of advantages which is the chief reason many industries have already lapped up the implementation of physical web & beacons with a completely new approach to beacons & ibeacons App Development.
The Physical Space of Locations & Objects
- Tap to Interact
- Choose What is Useful
- See Braodcasted Content
The term beacon has become literally inseparable from the retail industry as beacons become instrumental in the rise of smart retail. Using physical web, small & medium sized retailers end contextual information to potential customers nearby, without the complications of maintaining apps. Attractive links can be designed to send across promotional offers and other marketing means. Well implemented physical web also serve as an in-store map.
The physical web help modernize hospitals and healthcare institutes with relative simplicity. As an example, consider registration forms which can be sent to smartphones when a patient enters in a hospital. Similarly, URLs can be made available for medicine purchase. Patients simply needs to fill up the registration details during check in through forms distributed via the physical web and make online payments while discharge. Hospitals can also deploy an information board disseminating information using physical web, which links to visit status and doctor schedule to patients.
Travel & Tourism
There are many unique implementations of the physical web in travel & tourism. Physical web empowered billboards setup at specific city locations transmit URLs related to city history, popular attractions, public transportation, special routes & more. This creates a holistic experience for tourists. All a tourist needs is a phone to access the URL transmitted over physical web to understand the city whereabouts.
Physical web empowered terminals are very intuitively put to use near manufacturing or assembly areas to have a real-time picture of the ongoings and the current status of production. Line managers & senior executives remain in sync with the ongoings and stand a better chance of keeping efficiencies under scrutiny.
Hospitality & Restaurants
Large resorts or hotel chains serve their guests better by placing physical web setups at different places to navigate or provide information on specific facilities. Restaurants use physical web to distribute menu links to engage customers nearby or share the table wait-time status.
Hospitality industry relies heavily on customer feedback. Beacon app development for physical web offers simple & effective ways to do it with appropriate links shared on phones of visitors.
Physical webs play an important role in instantly communicating to passengers status of their flights, availability on public transport, optimal routes during peak hours, or even facilities available at airports, railway stations or bus stops. An edge is effectively lent to the modernization of transportation industry.
Physical web quickly notifies students on common timetables, activities happening at the school as well as distribute information nuggets via URLs. The possibilities are endless with the education sector considering the massive scale of online content and the needs of individual students right from collaboration between learners & educators to keeping informed of things on the campus just as the interactions with beacons using apps for Education.
Banks and related financial institutions have already started reaping the benefits of physical web. A classic use case is utilization of queue time, a typical feature with any bank globally. During peak business or transaction hours, major banks are susceptible to some queue length. Physical web used in sync with beacons send across URLs providing information on latest bank products, changes in policies and benefits available on loans & accounts to the customers.
In a Nutshell – Supplementing the Internet of Things
The physical web is not the Internet of Things, in fact it is a technology that could effectively widen the scope of IoT itself bringing IoT to extremely simple objects. With physical web and beacons, Google is actively thinking of eliminating the middle layer of applications that could slow down a phone if installed in plenty by making use of over the internet URLs for interactions; almost as if back to basics.
The physical web is not exclusive to Google tools or browsers. It is more of a standard technique wherein the concept of IoT reaches out in a simpler way. Physical web will ease the interactions with connected devices in the years to come, effectively propelling the usage of IoT. The physical web is not here to replace any other technology interacting with IoT, like native apps for example. The idea is not different from IoT when it comes to the purposes it solves.
Physical web has its own set of utilities and attractions that enterprises have started making use of globally in conjunction to strengthen the IoT use cases more than anything else with prudent beacons & ibeacons app development.
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