Market Basket Analysis in R for leading supermarket chain. This Predictive Analytics Dashboard represents data in a visual and interactive way which helps to Identify customer buying pattern such as which items purchase together, or how the purchase of one item influence customer to buy another item being purchased or one item avoid the customer to buy another item. It eventually helps the supermarket to explore the ample opportunity which includes but not limited to Optimize Promotion, Items Multipack, Store planograms, Store Segmentations, Inventory, cross-selling, and many more.
The market basket analysis provides an affinity analysis of Sales Pattern for product categories, subcategories, and items. It also provides the sociation rules for the category, sub-category, and items using cutting edge machine learning algorithm which helps to optimize marketing strategy in near real time.
Here is the glimpse of the market basket analysis dashboard.
Disclaimer: The data, characters and brand names depicted in the visualizations are for demo purposes only. Any resemblance to actual data, or to brand names, is purely coincidental.