Project Overview

A cloud-based BI analytics solution was designed for leading news agency to analyze a large amount of historical data from various data sources. With an aim to increase its subscription, pentaho community stack is used which provided data-driven insights and generates real-time data. This effectively designed solution can minimize the churn rate and help to create an effective digital marketing campaign strategy.

Industry

Media & Entertainment

Tools & Technologies

Top Features

  • Caters to diverse data sources
    • Amazon Redshift Cloud DB
    • Weblogs to capture user behavior and browsing patterns on the web
    • Google Analytics to capture online traffic information
    • Business Application for master and transactions information
    • 3rd party data sources for media views and user stats
    • Analyze data sources and derive the KPIs and KRAs jointly with the client to meet the business requirements
  • Deploys various complex ETL jobs and transformation to integrate historical data and live data to generate near real-time analytics
  • Dashboard Screens to generate behavior analytics, authors’ performance, subscribers, segment, marketing analytics
    • Page View/Reader Analysis
    • Content Analysis
    • Subscriber Analysis
  • Churn model to minimize the subscriber’s churning rate using effective data analytics
  • Tools and Technologies
    • Pentaho CE Edition
    • HP Vertica