The client is a wellness mental health firm located in Australia and specializes in the provision of innovative digital solutions promoting emotional well-being by focusing on relaxation methods. Their embodiment is to disrupt the traditional approach to meditation through light-hearted, relatable, comedic content that would allow users to relax and destress.
Being a wellness and mental health expert the client was looking to develop a cross platform mobile app which can help its end users in doing meditation by listening mindful and relaxing music. They wanted to make the delivery of audio content "a cup of tea" for its end users.
The client wanted to –
The client had the problem of arranging and modifying an expanding music collection on a single and unified platform.
The in-app purchase system had to be a convenient, safe process to handle various types of users and subscriptions.
Integrating humor with the content on mindfulness had to be creative to ensure the maintainability of effectiveness and interest.
The application needed to provide customized audio experiences, as well as be accessible and secure with data and privacy.
Created a cross-platform app with Flutter that supports iOS and Android to ensure a positive user experience.
We deployed a media server that managed and streamed audio content in real time and efficiently.
Integrated Apple IAP and Google IAP to support smooth subscription management for different user types.
Planned content delivery according to the user's desire, where comedic stories will be told to have unusual and exciting relaxed moments.
Firstly, we talked to the client about their goals and expectations regarding the product.
Our second step was to create user-friendly prototypes and wireframes of the product to give the client a clear visual of what they will get.
Then by following the agile methodology, we created the app using Flutter, Laravel, and JIRA based on an agile working process, iterative sprints, and feedback.
The devices have undergone extensive tests to ensure that they can stream audio trouble-free, manage subscriptions, and store data securely.
The iOS and Android apps were also successfully released. Analytics tracking, server-side maintenance, and feature updates were to be offered as post-launch services.
It provided a younger and funniest way to reduce stress as opposed to serious meditation applications.
The customization of content and comedy-related content ensured that users were entertained and remained loyal to the site.
Allowed and supported various login options with flexible subscriptions to appeal to all kinds of users.
Enabled real-time updates and efficient organization of an expanding audio library.
Custom subscription models boosted monetization for both individual users and business clients.
“SPEC House”, Parth Complex, Near Swastik Cross Roads, Navarangpura, Ahmedabad 380009, INDIA.
“SPEC Partner”, 350 Grove Street, Bridgewater, NJ 08807, United States.
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