Digital Marketing Campaign Analytics Solution
Project Overview
A Business Intelligence and Analytics Solution for a leading global FMCG brand with four major categories of the product; oral care, personal care, home care, and pet nutrition. The solution helps in doing effective data analytics and also identifies the historical sales patterns to design marketing campaigns.
Moreover, Self-service BI helps the end users to design the dashboards and enabled them to generate reports as per their specific needs.
Core Feature
Marketing Campaign Analysis
Campaign channel performance analysis
Visitor trend analysis
Product Segment Analysis
Technical Implementations
Cubes Development for time series and conversion rate
Dashboard Development for time series and conversion rate
Data Analysis and Re-structure table design
Pentaho EE White Labeling
Report Generation as per specific needs
Screens
Technologies And Platform We Use
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