Project Overview
A Business Intelligence and Analytics Solution for a leading global FMCG brand with four major categories of the product; oral care, personal care, home care, and pet nutrition. The solution helps in doing effective data analytics and also identifies the historical sales patterns to design marketing campaigns.
Moreover, Self-service BI helps the end users to design the dashboards and enabled them to generate reports as per their specific needs.
Industry
Advertising
Tools & Technologies
Top Features
- Marketing Campaign Analysis
- Campaign channel performance analysis
- Visitor trend analysis
- Product Segment Analysis
- Technical Implementations
- Cubes Development for time series and conversion rate
- Dashboard Development for time series and conversion rate
- Data Analysis and Re-structure table design
- Pentaho EE White Labeling
- Report Generation as per specific needs