About the Customer
The Client is a leading solution provider, specializing into providing CRM solutions for eCommerce and Retail stores, all around the globe, for varied size and segments.
Certain clients of this company run local and eCommerce retail business and were looking for a platform to know their customers better and optimize product promotions across various channels.
Hence there was a need to create a social media intelligence and analytics solution. At the same time the system should also have rich yet user-friendly graphics and responsive design concept.
SPEC INDIA’s Social Business Intelligence solution is designed to reflect and suggest the focus shift of businesses from transactional data to behavioral analytics models. The solution enables businesses to understand customer experience and ideates ways to enhance customer satisfaction.
- Extraction – Extract data from Social Networking sites like Facebook, Twitter and Raddit etc.
- Analysis & Classification – Cleanse & Classify unstructured data.
- Presentation – Map social media data to key business parameters to deduce actionable operations.
Tools & Technologies
SPEC INDIA ‘s successful rollout for BI Analytics Solution facilitated the company in decision making for many crucial things, providing a lot of benefits like:
- Insightful Brand Analysis.
- Improved Customer Experience.
- Benchmarked Performance.
- Revelation of Market Trends/Opportunities.
- Sentiment Analysis.