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Certain clients of this company run local and eCommerce retail business and were looking for a platform to know their customers better and optimize product promotions across various channels.

Hence there was a need to create a social media intelligence and analytics solution. At the same time the system should also have rich yet user-friendly graphics and responsive design concept.

Our Solution

SPEC INDIA’s Social Business Intelligence solution is designed to reflect and suggest the focus shift of businesses from transactional data to behavioral analytics models. The solution enables businesses to understand customer experience and ideates ways to enhance customer satisfaction.

Extraction – Extract data from Social Networking sites like Facebook, Twitter and Raddit etc.

Analysis & Classification – Cleanse & Classify unstructured data.

Presentation – Map social media data to key business parameters to deduce actionable operations.


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Technologies & Tools


Our Process


Our detailed and accurate research , analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.


We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.


Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.


Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.


We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.

Business Benefits

SPEC INDIA ‘s successful rollout for BI Analytics Solution facilitated the company in decision-making for many crucial things, providing a lot of benefits like:

Insightful Brand Analysis.

Improved Customer Experience.

Benchmarked Performance.

Revelation of Market Trends/Opportunities.

Sentiment Analysis.


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