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Client’s Business Goals

They were keen to design and develop a business intelligence solution that can track different parameters like daily sales, returns, supplies. They were also interested in tracking insights by amount and value based on a comparison of the current and previous year, current and previous week, and current and previous 13-week average duration. They were keen to get alerts if anything goes wrong to take necessary action.

Key Challenges

The client was finding it difficult to get familiar with the inhouse product and data integration automation process. They were unable to retrieve desired measures as mentioned above with ease and efficacy and were keen to have an integrated reporting system that can extract data as needed, with desired parameters.

Our Approach

Looking at the challenges faced by the client, SPEC INDIA followed the Time & Material process with the Agile approach to develop the roadmap and architecture of the product. After identifying and researching various modern methodologies, we designed and launched the Power BI app in the app store.

Our Solution

Our Power BI-based software application aims at providing detailed insight into online & offline newspaper views, distribution, media consumption, etc. We developed an automation process to get & transform data using Azure Data Factory & Logic Apps/Power Automate for designing and developing ETL, from which data was inserted into Snowflake which was used to create Power BI Dashboards.

We created complex Data Analysis Expressions (DAX) considering each section of the filter and amount/value selection based on KPIs. We utilized ADF and Logic App to get rows and send mail alerts. We leveraged the cloud-based Snowflake database for database usage. We used Power Apps for write-back functionality to Snowflake by creating UI/UX like Power BI table and using a custom connector in Power Apps for connecting to Snowflake.

Key Inclusions

Mail alert comparing the number of rows

Merging different models into a single report

Report to write back values to Snowflake DB

Complicated DAX

Data automation and transformation



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Technologies & Tools

Microsoft Power BI
Azure Data Factory
Azure Logic Apps

Our Process


Our detailed and accurate research, analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.


We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.


Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.


Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.


We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.

Business Benefits

Better sales supplies and returns management

Decision-making in newspaper frequency

Easy reach to specific customers for specific products

Increased sales for a range of products belonging to a specific area, categories, etc.

Additional reach to clients and potential buyers

Visually appealing dashboard and reports

Real-time information at one glance for all stakeholders

Futuristic perspective and insightful business decisions

Faster analysis and better organizational efficacy

Enhanced decision-making for better sales tracking


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