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A Comprehensive In-Store Proximity Marketing App Successfully Implemented, for Super Mall in Japan


July 26, 2016


October 3rd, 2022

We, @ SPEC INDIA feel elated to announce successful implementation of a comprehensive Beacon-enabled app for a renowned super mall in Japan. Increasing our local presence in Japan further, this innovative app has been delivered to our esteemed client in the retail marketing sector. The key highlight of this app is the utilization of one of most in-demand technology today – Proximity Marketing with Beacons App Development, based on Beacons – a chip based device that transmits low level signals to Bluetooth devices and has been globally accepted as the prime key to the best of proximity marketing.

The key objectives of developing this beacon enabled app are:

  • Strategize space selling
  • Plan their flow in footprints
  • Aim for higher revenue generation
  • Repeat consumer traffic
  • Increase customer loyalty
  • Enhance personalisation of consumer’s shopping experience


We have devised an integrated platform for shop owners and mall authorities that can generate a variety of analytics based on the data points that are gathered through the app. This beautifully designed solution eliminates completely, the conventional approach of card based customer tracking, loyalty program execution, etc through various physical interfaces viz. chip card/magnetic card/RF card, card reader/writer and operator, etc. This modern solution works seamlessly 24×7 without a need of anyone being physically present and keeps generating interesting analytics with much enhanced user experience and satisfaction.

Our solution encompasses the following salient features:

  • Search for shops based on various categories and preferences
  • Flag up location of selected shops / spots of interest on the floor map
  • Centralized capturing of customer/visitor information through Beacons
  • Access to common infrastructure for both, mall authority and shop owners
  • Business Intelligence on Customer tracking information
  • Information sharing between customers
  • Coupons / promotional offers / discounts etc. available in different shops, when in proximity of beacons
  • Availability of image of map for each floor
  • Variety of periodic analytical reports / dashboards

“Proximity Marketing is the latest mantra today, utilizing location technologies to communicate with customers directly through their mobile devices. With Bluetooth-enabled devices and a consumer who has expressed a willingness to receive ads (“opted-in”), leading retailers and brands are utilizing Proximity Marketing to close the last gap between the customer and the register. We feel proud to have implemented a comprehensive beacon based app in Japan, strengthening our ties further with this techno savvy country” said – Mr. Milind Shroff, CEO at SPEC INDIA.

Request a FREE POC to test drive our services. We would be glad to address any of your Beacons App Development requirements and arrange for a meeting, demonstration or discussion, as required.