Custom CRM Software Development for Battery Manufacturing Company
About Client
The client is India’s leading Battery Manufacturer with enterprise-level management and operations across the globe. For more than 60 years, it is one of the leading brands in manufacturing storage batteries. The global presence includes 45 countries across six continents with the widest range of automotive and industrial batteries.
Challenges faced by Client
Requirement
This Mobility Solution with efficient features & functions caters to Sales Team daily operations & activities. It empowers the Sales Team with more ease of doing their daily routine / improve productivity enriching more customer satisfaction.
The following are the pain points from the client side and the proposed solution must solve those:
One of the prime bottlenecks for the client was poor Customer Satisfaction Index
Client management had observed most Sales Team members were spending their productive time in peripheral activities (such as managing/tracking orders, order status inquiry, order history, customer outstanding etc) instead of visiting or meeting dealers’, relationship building activity, sales growth/targets meeting strategy etc.
Order placement in SAP was error-prone and inefficient
Lack of willingness to accept the technology shift
Most sales team were not visiting Dealers/Retailers on regular basis at their premises
SPEC INDIA's Custom CRM Software
The team of SPEC INDIA went the extra mile to understand the problems and developed a comprehensive custom CRM software solution that met the client’s expectations.
Key Inclusions
The team came up with a very unique concept called ‘Customer Touch Time’ being one of the key parameters to be monitored for each sales team member while visiting dealers/retailer getting accounted as real productive time.
To assist the sales team with the most accurate and real-time data, the team developed back-end integration with SAP with use of SAP-PI Data exchange interface.
With the implementation of the solution, it is possible to place orders through tablet with an appropriate selection of Material Code / Qty and Indicative Prices.
The team implemented a concept of Offline data storage (at the client) in absence of Mobile Data Connectivity to servers and all the transactions performed in offline Mode are preserved on the client end. later once data connectivity is resumed, they are executed in the same sequential manner as like required.
In order to make sure dealers’ visits are genuinely executed, developers mapped dealers’ GPS Coordinates and restricted sales team to initiated visits only if within the vicinity of dealers’ actual location.
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Technologies Used for CRM Software Development
Our Process
Research/Analysis
Our detailed and accurate research , analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.
Design
We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.
Coding
Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.
Testing
Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.
Launch
We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.
Business Benefits of Custom CRM Software
Sales team thrives for higher & higher ‘Customer Touch Time’ overall exceeding customer satisfaction in terms of sales team market presences and brought a new dimension to sales.
Sales Team can view of the most up-to-date status of Dealers’ Order Status / Dealer Account Ledger / Outstanding / Stocks / Sales Trends / Materials in demand, slow-moving items etc. enabling them to take a wise decision based on the raw input data.
Efficient and real-time order placement, approval, and processing through SAP system with tightly integrated RFC/BAPI functions
Rich user experience across the devices and Hybrid Android / iOS mobile apps.
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