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Client had a large heterogeneous database of its digital marketing campaigns of several years. The challenge was to find the consumer product preference and buying pattern for company’s different product segments as well as do the consumer sales campaign analysis from the historical data.

Our Solution

SPEC INDIA designed and developed a Business Intelligence and Analytics Solution for the customer which can help them in doing effective data analytics and identify the historical sales patterns to design their marketing campaigns. The solution covered following features:

Marketing Campaign Analysis Visualization of media conversions broken down by publisher, ranked greatest to least. Visualization of campaigns broken down by reach. Chart showing the size of different audience segments. View the top reach and top conversion for each publisher. Chart showing visitor trends over a period of time including unique and returning visitors.

Segment Analysis Visualization of segment wise data analytics for Sensitivity, Gum Disease, Whitening etc. Chart showing segment data of Top reach, Top bounce, Top time on site etc. Time series of visits from different segments. Google map view for Territory analysis of visitors.

Technical Implementation: Cubes Development for time series and conversion rate. Dashboard Development for time series and conversion rate. Data Analysis and Re-structure table design. Pentaho EE White Labeling.


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Technologies & Tools


Our Process


Our detailed and accurate research , analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.


We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.


Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.


Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.


We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.

Business Benefits

SPEC INDIA’s successful implementation of BI Analytics Solution helped company in meeting its digital media marketing analysis goals. It benefitted them in the following ways:

Get meaningful insights into the large set of historical data

Effectively design the new digital media marketing campaign strategy

Identify performing and non-performing publishers

Self-service BI helped end users to design the dashboard and generate reports as per their specific needs.


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