Client’s Business Goals

The client was keen to make health and fitness accessible and inclusive by providing the tools, information, and support necessary to achieve personal goals. They were in look for a single mobile platform for fitness and nutrition enthusiastic.

Key Challenges

The client was in need of a fitness tracking app for the organization and consumers that can possess features like a daily calorie tracker, fitness and nutrition program, marketplace for eCommerce in mobile app and web. They also wanted a normalized food database integration.

Our Approach

Looking at the challenges faced by the client, SPEC INDIA developed a mobile application from the perspective of the business users and the consumers, that focuses on health and fitness tracking. We created a wireframe for the user interface design and a POC for concept integration.

Our Solution

We designed and developed a health and fitness mobile app that took care of all major fitness-related activities like fitness schedules, remote training, calorie counting, activity tracking, etc. Business users can toggle between business accounts and personal accounts through a single login and the default is set to the ‘consumer’ option while logging in.

We used arithmetic formulas to calculate the daily intake of calories. We implemented customized payment gateway integration for the marketplace eCommerce integration. There was the usage of generic APIs for fitness and nutrition programs.

The Mobile App Consists of The Following Modules:
  • Social Fitness
  • Meal Tracking
  • Remote Training
  • Activity Tracking
  • Squads and Groups
  • Messaging
  • Recipes and Meal Plans
  • Nutrition Store
  • E-Commerce
  • Business suite
  • Scheduling
  • Content Publishing
  • Affiliate Program
  • Campaign Management
Key Inclusions

Connect with an inclusive fitness community through social fitness.

Track workouts, measure progress, and create healthy habits through activity training.

Comprehensive food database and easy tracking of calories through calorie tracking.

Single login between business users and consumers.

Stored payment methods

System reminders

On-demand fitness and nutrition services

Food database and quick add feature

Join squads and make new friends with common goals

E-Commerce - Introducing, your all-in-one solution for bringing your business online, effortlessly. Whether you're looking to launch your standalone online shop, create enticing offer-specific payment pages, or expand your reach through the Marketplace, we've got you covered. It covers: Launch Your Standalone Online Shop, Create Offer-Specific Payment Pages, Join the Marketplace

Business Suite - The Business Suite equips fitness and nutrition professionals with the necessary tools to efficiently oversee their operations, whether it's in the digital realm, within the gym environment, or within their physical storefront. It includes: Quotes & Invoices, Recurring Payments, E-Commerce, Inventory Management, Customer Management and Order Tracking

Scheduling - It includes: Simplicity: - Whether you're arranging a one-on-one session, a group class, an employee meeting, an event, or any other type of activity, our platform simplifies the process of organizing and monitoring your schedule by the hour, day, and month. Notification: - Don't keep people uninformed. Whether you're adding existing customers or creating new ones on the spot, our system ensures immediate notification through email or text message, keeping everyone in the loop.

Content Publishing - Effortlessly generate content such as exercises, workout routines, recipes, meal plans, and beyond. Once crafted, you can seamlessly distribute them across your social media and publishing platforms. It includes: Social, Nutrition and Fitness details.

Affiliate Program - Affiliate Program is a pivotal feature that invites more users to join our platform. It offers diverse strategies to attract an audience, including the use of promotional codes and sharing to earn rewards, enhancing our platform's appeal and user base. It covers: Share and Earn, Reward Program

Campaign Management - As a business, you have the capability to launch campaigns for specific durations. These campaigns enable you to draw in more users to share your link and monitor user engagement activities. You can effectively attract a larger user base by running campaigns within defined time periods. Any business can initiate their own campaigns to enhance their operations, whether related to fitness, nutrition, or any other specific content.



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Technologies & Tools


Our Process


Our detailed and accurate research, analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.


We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.


Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.


Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.


We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.

Business Benefits

Revenue generation from the fitness and nutrition industries.

Leveraging eCommerce to sell and promote fitness-related items.

Subscription model for offering training and support to achieve fitness goals.

Fitness status with integration

Custom weekly updates and easy sharing

Advertising, Promotions, and Rewards

Social media integration

Set/update weight goals

Calorie in/out tracker for food and exercise

Track workouts, measure progress


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