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Marketing Intelligence Solution for a Biopharma Firm

Our client is a well-known biopharmaceutical company in Singapore. They offer multiple products and help other biopharma businesses grow by providing valuable industry information and creating important connections. Their goal is to support global growth in the biopharma industry, emphasizing values like integrity, initiative, innovation, interactivity, and inspiration.

  • Industry
    Pharmaceutical
  • Country
    Singapore
Technologies
Marketing Analytics Solution for BioPharma
Years In Business
36+
Years In Business
Projects Delivered
3000+
Projects Delivered
Happy Clients
200+
Happy Clients
Countries Served
40+
Countries Served

Client Business Goals and Expectations

The client sought to design and develop an all-encompassing marketing business intelligence solution. Their objectives included:

  • Extracting meaningful insights from unified biopharma data.
  • Creating intuitive and effective decision-making tools.
  • Developing Power BI reports for tracking bio-processing, manufacturing pipelines, and Contract Manufacturing Organizations (CMO).
  • Obtaining detailed insights into various features, specifications, and available facilities of companies.

 

 

Challenges Faced by Client

Difficulty in cleansing data

Difficulty in cleansing data

Issues with inconsistent or inaccurate data that require thorough cleaning and standardization.

Problems with formatting data

Problems with formatting data

Challenges related to data being in different formats (e.g., CSV, JSON, Excel) that need to be unified for analysis.

insightful information

Challenges in extracting insightful information based on product type

Difficulty in deriving meaningful conclusions or patterns specific to different types of products from raw data.

organized data

Need for organized data to generate valuable insights

The necessity to structure data systematically to uncover valuable insights and trends efficiently.

business decision

Requirement for clean data to make informed business decisions

The need for accurate, complete, and error-free data to support strategic decision-making and planning.

  • Fixed Cost Model and Agile Approach

    Ensured budget predictability and flexibility with a detailed roadmap and architecture.

  • Design and Launch of Power BI Reports

    Developed comprehensive Power BI reports and intuitive dashboards for clear insights.

  • Modern Data Handling Methods

    Used advanced techniques for efficient data processing and organization.

  • Advanced Data Presentation

    Created dynamic visualizations and interactive dashboards for easy data exploration.

How We Confronted the Challenges

Project Glimpse

In the past five years, total investment in AI-mediated drug discovery has experienced a CAGR of 8% and closed 2022 with a total of $2.5 billion worth of investment. In addition, biopharma invested over $1 billion in upfront payments through collaborations with AI companies. The potential value of these investments is estimated at $45 billion. This demonstrates the growing importance of AI/ML-enabled drug discovery and development.

Core Features

Dashboard Development
Dashboard Development
Data Cleansing
Data Cleansing and Transformation
Data Modeling
Data Modeling
SharePoint Integration
SharePoint Integration
User Access Management
User Access Management
Visualization
Visualization

Workflow Journey

01
Initial Assessment

We began by understanding the client’s specific needs and the data challenges they were facing. This helped us tailor our approach to address their unique requirements effectively.

Initial Assessment
02
Roadmap and Architecture Development

Using an Agile approach, we developed a detailed roadmap and robust architecture for the solution. This ensured that our development process was flexible and adaptive, allowing us to respond to any changes or new insights along the way.

Roadmap and Architecture Development
03
Data Cleansing and Transformation

Our team cleaned and organized the data using Power Query. This step was crucial to ensure that the data was accurate, consistent, and ready for analysis.

Data Cleansing and Transformation
04
Data Modeling

We structured the data in Power BI, making it user-friendly and easy to navigate. This included creating data models that allowed users to quickly access and understand the information relevant to their needs.

Data Modeling
05
Dashboard Creation

We developed and integrated dashboards for various trackers, including BioProcessing, Cell and Gene Therapy, CMO, and Manufacturing and Pipeline. These dashboards provided a comprehensive view of the data and allowed for in-depth analysis.

06
User Access Management

We implemented user-specific access controls through Power BI Service. This ensured that users could only access the data and reports relevant to their roles, enhancing security and usability.

User Access Management
07
Visualization Development

Using Power BI Desktop and DAX for calculations, we created and published visual reports. These visualizations included dynamic charts and interactive dashboards, enabling users to explore and interpret the data easily.

Visualization Development

Results and Achievements

  • 01.
    Biopharma Market Intelligence

    Enhanced understanding of market dynamics.

  • 02.
    Growth Opportunities Discovery

    Identified potential growth avenues in the BioPharma segment.

  • 03.
    Competitive Analysis

    Provided detailed intelligence on competitors

  • 04.
    Facility Tracking

    Simplified tracking of facility-specific information for various products and development phases.

  • 05.
    Trends and Patterns Visualization

    Enabled through dynamic dashboards.

Marketing Analytics Solution - Result

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