Marketing Intelligence Solution for a Biopharma Firm
About Client
The client is a popular biopharmaceutical firm that is a multi-product company to empower the biopharmaceutical community with comprehensive industry intelligence and meaningful connections. They help biopharmaceutical businesses globally generate tangible growth. They believe in integrity, initiative, innovation, interactivity, and inspiration.
Client’s Business Goals
They were keen to design and develop a one-stop marketing business intelligence solution that can get meaningful insights from the biopharma company data, that is unified, intuitive, and helps in taking effective business decisions. They were looking for Power BI reports for the BioPharma domain for Bio Processing tracker, Manufacturing and Pipeline Tracker, and CMO tracker to get insights for various features and specifications and available facilities of companies.
Key Challenges
The client was finding it difficult to cleanse the data and present in a proper format that can be leveraged to gather insightful information based on the product type.
Our Approach
Looking at the challenges faced by the client, SPEC INDIA followed the Fixed Cost model with the Agile approach to develop roadmap and architecture of the product. We designed and launched the Power BI reports and dashboard, after identifying and researching on various modern methodologies.
Our Solution
We have designed and developed Power BI reports that offer intuitive information for different features and company specifications with available facilities for companies. It includes dashboard development for the BioProcessing Tracker, Cell and Gene Therapy Tracker, CMO Tracker, Manufacturing, and Pipeline Tracker to get insights. We have cleaned and transformed data in Power Query by identifying patterns of Product type and created a model in such a way that end users can easily get information as per Product Type wise.
Using the web connector of SharePoint from Power BI we have connected SharePoint Excel and created a data model in Power BI for Report development. For User wise access we can manage it from the Power BI service to share it with users.
After development of the Data Model, we created visuals as per requirements using the Power BI Desktop tool and published in Power BI Service. For Calculation, we have used DAX (Data Analysis Expressions).
Key Inclusions
Country based Cell and Gene therapy tracker
Pipeline tracker, CMO tracker
Manufacturing facilities tracker
Facility analysis and highlights
Bioprocessing tracker showing stages, technology, production capabilities, bioreactor information, mergers and acquisitions, partnerships, company management contacts etc.
Country wise analysis
Dynamic dashboards allowing users to interact with data
Customization of look and feel based on formatting requests
Embedded dashboard with website for data interaction
Screens
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Technologies & Tools
Our Process
Research/Analysis
Our detailed and accurate research, analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.
Design
We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.
Coding
Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.
Testing
Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.
Launch
We have well-defined, robust, and secure launch criteria that offer us a successful implementation clubbed with detailed testing, customer acceptance, and satisfaction.
Business Benefits
Biopharma market intelligence
Growth and opportunities discovery for the Bio Pharma segment
Competitive analysis and intelligence for companies
Easy tracking facility-wise information for various products and relevant phases of development
Data analysis and interpretation
Decision support and validated information
Trends and patterns in data visually, through charts and tables
Ability to filter/show data using selected criteria
Do You Have Similar Development Requirements?
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