The client is a business that major in the business of travel and tourism and is situated in the United Kingdom. The client had multiple systems but they were not integrated and they had poor data visibility. This situation made it difficult for them to take decisions and policies involving promotions, marketing and even pricing. We assisted them in the implementation of a business intelligence solution which allowed our client to better analyze their information and make decisions based on that information.
Power BI
SSIS
SSRS
The client had a problem with the company systems where data was isolated by departments and did not integrate with each other. This led to the situation where there was absolutely no synchronization and disconnected information.
There was no single system that was in place which could have made it easy to monitor the return on investment (ROI) for the marketing expenses. The client had no specific view of the best performing campaigns hence unable to distribute the marketing budgets in the best manner.
The absence of a 360-degree view of operations prevented the client from fully understanding customer behavior, preferences, and purchasing patterns. Since they had no coherent and integrated vision of operations, the client did not have an adequate vision of customer’s behaviors, preferences, and purchasing habits.
Because of these fragmented systems, the client was struggling to effectively identify market trends and pricing by their competitors. The desired business goal of this challenge was to make it difficult for organizations to adapt their own price structure to the market.
We developed a centralized Data Lake using an ETL (Extract, Transform, Load) process to bring together data from all the client’s systems in one place.
We set up a system to automatically collect data from third-party services using REST API calls. This ensured that all external data flowed smoothly into the Data Lake, helping the client access valuable insights without extra manual work.
We built a well-structured Data Warehouse to organize the data into clear categories. This made it easier for the client to analyze important information, such as sales, customer trends, and pricing strategies, in a more efficient way.
We created detailed and easy-to-read Power BI reports covering key areas like Sales, Refunds, Customer and Route Analysis, and Agent Productivity.
Our solution helped the client make data-driven decisions, improving their pricing and promotional strategies, which led to increased revenue.
Data insights enhanced customer retention and loyalty, improving the overall experience for their users.
The visually rich, easy-to-use Power BI reports simplified data analysis, making it more efficient and cost-effective.
Centralized data access allowed key users to make faster, better decisions, streamlining their operations.
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