Based in the USA, the client is a leading Fortune 500 manufacturing company, with net revenue of more than $60 billion and a plethora of around 23 manufactured products that create more than $1 billion each in yearly retail sales. It has multiple retail stores across the country.
To serve customers in a better way, the company wanted to understand customer feedback on newly launched products from social media platforms like Twitter. They are looking for in-depth analysis like
Basically, the company wanted to know how happy their customers are and what they can do to perk up their issues.
The challenges they encountered while collecting customer feedback are as below
The company was not able to find
- Whether the text is about the company’s product or a competitor’s product
- Is the post about the consumer’s expectation or is the review about a real experience from the product?
The information was in the form of thousands of individual texts and posts per year on Twitter Thus, digging out refined data was difficult.
The company focused on surveys which were collected periodically from the Sales Executive and Marketing campaign on Twitter
After understanding the company’s problem, SPEC INDIA came up with the solution of Sentiment Analysis in R.
SPEC worked along with the customer to analyze the marketing campaign, feedback data and the tweets related to the products along with competitors’ brands.
Once the appropriate text was identified, sentimental analysis and visualization were performed to determine whether the text was positive or negative.
To come up with the best result, we done the following
Converted tweet to a text format
Combined the text for different brands with the same category of products
Calculate the sentimental scores for the tweets
Identify positive, negative, and neutral sentimental
Developed visualization – Tag Cloud, Comparative Analysis
Data factors considered – Landing Page, Converted, Group and Time Stamp
We have helped a number of global clientele with our analysis and reporting services to drive better performance based on data
Our detailed and accurate research , analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.
We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.
Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.
Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.
We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.
Monitors the product and brand performance
Optimize, evaluate the efficiency and measure the ROI of the marketing campaign
Help the company to understand the customer’s need
Enable to develop more insightful, data-based marketing strategy
Reduce customer churn
Track the overall customer satisfaction
Boost sales revenue
We have worked with some of the best innovative ideas and brands in the world across industries.