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Client's Business Goals

To serve customers in a better way, the company wanted to understand customer feedback on newly launched products from social media platforms like Twitter. They are looking for in-depth analysis like

  • Whether customers really liked the product
  • Whether the customers preferred the company’s product over other products
  • Whether the preferences changed over time


Basically, the company wanted to know how happy their customers are and what they can do to perk up their issues.


The challenges they encountered while collecting customer feedback are as below

The company was not able to find

- Whether the text is about the company’s product or a competitor’s product

- Is the post about the consumer’s expectation or is the review about a real experience from the product?

The information was in the form of thousands of individual texts and posts per year on Twitter Thus, digging out refined data was difficult.

The company focused on surveys which were collected periodically from the Sales Executive and Marketing campaign on Twitter

Our Solution

After understanding the company’s problem, SPEC INDIA came up with the solution of Sentiment Analysis in R.

SPEC worked along with the customer to analyze the marketing campaign, feedback data and the tweets related to the products along with competitors’ brands.

Once the appropriate text was identified, sentimental analysis and visualization were performed to determine whether the text was positive or negative.

To come up with the best result, we done the following

Converted tweet to a text format

Combined the text for different brands with the same category of products

Calculate the sentimental scores for the tweets

Identify positive, negative, and neutral sentimental

Developed visualization – Tag Cloud, Comparative Analysis

Data factors considered – Landing Page, Converted, Group and Time Stamp


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Technologies & Tools

R Programming

Our Process


Our detailed and accurate research , analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.


We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.


Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.


Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.


We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.

Business Benefits

Monitors the product and brand performance

Optimize, evaluate the efficiency and measure the ROI of the marketing campaign

Help the company to understand the customer’s need

Enable to develop more insightful, data-based marketing strategy

Reduce customer churn

Track the overall customer satisfaction

Boost sales revenue


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