Data Analytics for News Agency
Project Overview
A cloud-based BI analytics solution was designed for leading news agency to analyze a large amount of historical data from various data sources. With an aim to increase its subscription, pentaho community stack is used which provided data-driven insights and generates real-time data. This effectively designed solution can minimize the churn rate and help to create an effective digital marketing campaign strategy.
Core Features
Caters to diverse data sources
Amazon Redshift Cloud DB
Weblogs to capture user behavior and browsing patterns on the web
Google Analytics to capture online traffic information
Business Application for master and transactions information
3rd party data sources for media views and user stats
Analyze data sources and derive the KPIs and KRAs jointly with the client to meet the business requirements
Deploys various complex ETL jobs and transformation to integrate historical data and live data to generate near real-time analytics
Dashboard Screens to generate behavior analytics, authors’ performance, subscribers, segment, marketing analytics, Content Analysis, Subscriber Analysis, Page View/Reader Analysis
Churn model to minimize the subscriber’s churning rate using effective data analytics
Tools and Technologies :- Pentaho CE Edition , HP Vertica
Screens
Technologies And Platform We Use
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