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Top 17 App Analytics Tools for Enhanced User Experience

Author
SPEC INDIA
Posted

June 28, 2023

Updated

March 19th, 2024

Mobile App Analytics Tools

Creating an innovative app is a great job; uploading the app to the app store is yet another milestone, but that isn’t the job done!

Now comes the tricky part of optimizing and enhancing the appeal based on user behavior. With severe competition in mobile app development, app owners must be vigilant about offering users a seamless and productive experience.

And how does that happen?

How do owners monitor their apps and ensure a high-performing, result-yielding output?

Which users install your app?

How long do they utilize it?

How many users are active periodically?

All these answers lie in implementing the modern-day solution – mobile app analytics tools.

Mobile app analytics offers detailed insights into app performance on different levels, showcasing performance, usage, and marketing parameters.

The global mobile analytics market was worth $1.6bn in 2016 and is predicted to grow by 18.3% (CAGR) to reach $6bn by the end of 2024

Given the surging demand for extracting critical metrics from apps, many app analytics tools have been rising in popularity and have proven effective in offering the necessary metrics.

Organizations have now realized the importance of implementing these tools. Choosing one is tricky.

This article lists the best app analytics tools that have carved a niche for themselves.

What are Mobile App Analytics Tools?

Mobile app analytics tools are effective software solutions that empower marketers to track, analyze, and optimize application user interactions. They offer detailed insight into application performance, user engagement, and behavior, helping organizations track activities and enhance productivity and user experience.

Data generated by app analytics tools benefits significant departments when performing different analyses, such as demographics, popularity, real-time utilization, and time trend analysis.

These tools delight developers by displaying trends and market behavior, analyzing customer satisfaction, and offering reports based on different parameters.

Some of the best mobile app analytics tools help analyze mobile and web applications, offering insight into visitor navigation, app performance through different devices, browser-based experience, user interaction, number of downloads, ROI, visitor transit on sites, funnel distribution, and more.

Some of the key metrics that can be analyzed through the app analytics tools are:

  • Daily/weekly/monthly active users
  • Key conversions over time
  • Average daily user engagement with trends
  • Total revenue with sources and average per user
  • Cost per acquisition
  • The average revenue per user
  • Lifetime value
  • Percentage of sessions/users/male and female users
  • Customer acquisition metrics
  • App performance measures
  • Number of downloads on devices
  • App retention rate

Why Use an Effective App Analytics Tool? The Key Benefits

  • Implementing a robust and effective app analytics tool can offer plenty of advantages that are reasons enough to justify its usage; here are they:
  • Enhance the value and maximize ROI with real-time assessment
  • Get critical metrics like the number of installs, features, clicks, conversion rate, etc.
  • Data-driven strategies to increase data access and futuristic insight
  • Increase user acquisition and retention rate
  • Detect and prevent misuse/fraud on time
  • Customized approach to fulfill user requirements
  • Focus on goal tracking and optimize achievable areas
  • Identify ideal revenue sources and further opportunities
  • Garner more understanding of user behavior
  • Offer organizations bulks of insightful information
  • Realize areas of improvement and act accordingly
  • Measure the efficacy of marketing campaigns
  • Accurate data collection for better customer service

17 App Analytics Tools for Futuristic Insights

  • Google Analytics
  • Amplitude Analytics
  • Glassbox
  • App Radar
  • Apple Analytics
  • Mixpanel
  • AppDynamics
  • Localytics
  • Adobe Analytics
  • Singular
  • AppsFlyer
  • UXCam
  • Flurry
  • Data.ai
  • Country
  • Adjust
  • Buildfire

#1. Google Analytics

Google Analytics is a free and powerful tool for in-app analytics that offers enhanced customer experience and enriched insights about your mobile apps or websites.

Be it a big business or small, whatever the size of the organization, it can assist you in gaining user insights, perceiving your site better, tracking performance, and providing information about what is working and what is not.

Launched: November 2005
G2 Rating:4.5
Platform: Web/Mobile
Price: Free

Salient Features:

  • Crash reporting
  • Real-time database and reporting
  • Campaign and event tracking
  • Custom reports and alerts
  • Seamless integration with Google Play

#2. Amplitude Analytics

Amplitude Analytics is one of the best mobile app analytics tools for analyzing and personalizing digital products with business value optimization. It answers your queries about digital strategy.

It offers real-time analytics, enterprise-level security and support, cross-platform tracking, and analysis based on KPIs and behavioral analytics. It suits all-sized businesses, such as electronics, sports equipment, finance, etc.

Launched: January 2012
G2 Rating: 4.5/5
Platform: iOS / Android
Price: Free / Paid (starts at $61/month)

Salient Features:

  • Focus on quantitative data and analytics
  • Funnel Targeting
  • Cohort and Retention analysis
  • Custom dashboards and reports
  • In-app events tracking

#3. Glassbox

Glassbox is a robust analytics platform that encourages businesses to create a seamless digital journey for their clients by observing, repeating, and studying their behavior.

It supports AI-driven visualization through modern-day analytical mechanisms. It is considered easy to use and secure with a private cloud-based deployment. It integrates easily with other analytical platforms and third-party systems to sync Glassbox data with other sources.

Launched: November 2010
G2 Rating: 4.7/5
Platform: iOS / Android / Web
Price: Paid

Key Features:

  • Customer journey and performance analytics
  • Funnel analysis
  • Session replay
  • Delivers actionable insight
  • Patent data capture technology

#4. App Radar

App Radar is a famous analytical application tool that offers excellent analytics through keyword tracking, research functionality, localization, keyword rank tracking, and keyword research tools.

Organizations can boost organic & paid mobile user acquisition with App Radar. Users can analyze the mobile app market and optimize their ideal keywords with AI. You can save time by updating the store list directly and staying ahead.

Launched: 2015
G2 Rating: 4.4/5
Platform: Web
Price: Free/Paid (Start at $69 per month)

Main Features:

  • Useful market insights
  • Intensified organic app downloads
  • Analysis of ads performance
  • Market and keyword intelligence
  • Ratings and reviews management

#5. Apple App Analytics

Apple Analytics is one of the preferred app analytics tools for iOS. It gives insight into which apps or subscriptions are popular.

Based on the analyzed data, you can make the needed changes in the app to garner increased attention from users. It is free, built-in, and offers excellent features for tracking app downloads, store performance, marketing activities, and fundamental usage information.

G2 Rating: N/A
Platform: iOS / tvOS
Price: Free

Key Features:

  • App analytics, engagement, and usage
  • In-app event performance
  • Marketing campaigns
  • Easy-to-apply filters
  • Attribution Analytics

#6. Mixpanel

Mixpanel offers a robust, self-service product analytics solution that understands the complete user journey through different channels.

It helps businesses make faster decisions and create enhanced products through data. Stakeholders can analyze the reasons for user engagement, conversion, and retainment in real time across different devices. S

Since no code is needed to track metrics, it is ideal for novices.

Launched: 2009
G2 Rating: 4.6/5
Platform: iOS / Android / Web
Price: Free / Paid (starts at $20/month)

Key Features

  • Conversion rate analysis
  • Team dashboards and reports
  • Sending push notifications
  • Funnel approach
  • Cohort analysis

#7. AppDynamics

AppDynamics is one of the leading mobile app analytics tools. It offers comprehensive network insights, client digital experience, and application dependency monitoring.

It provides application performance management with code-based diagnostics, app mapping, and dynamic baselining.

It helps you convert your performance into profit with an insightful understanding of user and app behavior.

Launched: April 2008
G2 Rating: 4.3/5
Platform: Web
Price: Free / Paid

Salient Features:

  • Cloud migration and monitoring
  • DevOps acceptance
  • Auditing and activity tracking
  • Faster resolution of issues
  • Full stack correlation

#8. Upland Localytics

Localytics is a cloud-based web and mobile app analytics software focusing on clients from different industry segments, such as retail, media, travel, etc.

Mobile marketing has many features, and it establishes a link between marketing and acquisition tools to take relevant data-based actions.

Different reasons for business issues, like low conversion rates, drop-offs, etc., are presented.

Launched: 2008
G2 Rating: 3.9/5
Platforms: iOS / Android
Price: Free / Paid

Salient Features:

  • Retention and event tracking
  • Personalized app experience
  • Push notifications
  • Mobile CRM access
  • Cohort-based retention analysis

#9. Adobe Analytics

Adobe Analytics is one of the best app analytics tools, empowering users to mix, match, and analyze data throughout the client journey.

It offers actionable insights into user information with predictive analytics, versatile reporting, and an enhanced client experience.

It enables data across Adobe clouds and aggregates vast amounts of data from disparate sources to translate into consistent profiles.

Launched: October 2012
G2 Rating: 4.1/5
Platforms: iOS / Android
Price: Paid

Salient Features:

  • Real-time insights and analytics
  • Audience analysis
  • Customized implementation
  • Campaign acquisition tracking
  • Attribution models

#10. Singular

Singular is a leading mobile marketing analytics tool that offers modern-day attribution and analytics with cost aggregation methodologies. Users can get a complete view of ROI with full-funnel marketing data and cutting-edge fraud detection to garner the best quality users. It offers actionable cross-platform analytics for enhanced optimizations, transforming marketing information into actionable insights.

Salient Features:

  • Cost aggregation
  • Automatic loading to BI tools
  • Alignment of internal teams
  • Cross-device attribution
  • Flexible ROI analytics

#11. AppsFlyer

AppsFlyer is a leading mobile app tracking and attribution tool that helps organizations make the best decisions for their business through accurate performance metrics and user insights.

Their primary focus areas are to offer fraud detection services, attribution measurement, privacy preservation, engagement techniques, and in-app events for app marketing campaigns.

Launched: 2011
G2 Rating: 4.4/5
Platforms: iOS / Android / Windows / Web / CTV / Gaming consoles
Price: Free/Paid

Salient Features:

  • Cross-platform attribution
  • Predictive and marketing analytics
  • Ad revenue attribution
  • Omni channel measurement
  • Audience segmentation

#12. UXCam App Analytics

UXCam is a comprehensive mobile app analytics tool that offers businesses a simple analytics solution. It provides beneficial features such as recording user sessions, finding reasons behind app crashes, session replay analysis, simplifying the user onboarding process, custom dashboards, and reports.

It also empowers teams with detailed, fast, and accurate insights by conducting an in-depth user journey analysis.

Launched: 2014
G2 Rating: 4.7/5
Platform: iOS / Android / React Native / Flutter / Xamarin
Price: Free trial / Pricing upon request

Key Features of UXCam:

  • Heatmaps
  • Funnel and event analytics
  • Third-party integrations
  • User journey mapping
  • Most and least visited app sections

#13. Flurry

Flurry is a free tool ideal for mobile app analytics. It empowers users to track installs, sessions, and new/active users. Crash reports help users find faults and take necessary action.

It is easy to install and requires fewer lines of code. You can even analyze user activities across the entire app portfolio. It gathers and analyzes user characteristics such as gender, age, etc., and exports the information to create a similar audience for ad networks.

Launched: 2005
G2 Rating: 3.9/5
Platform: iOS / Android
Price: Free

Salient Features of Flurry:

  • Multiple funnels, dashboards, user paths
  • User acquisition and attribution analysis
  • Crash reporting and analysis
  • Creation of Cohorts for user behavior and engagement
  • Revenue analytics

#14. Data.ai

data.ai, formerly known as App Annie, is a leading mobile analytics tool for app market information. It combines consumer and market data with the power of AI to fuel insights.

With this tool, competitor tracking and measuring multiple metrics can be performed to enhance strategy and performance. These metrics could include user demographics, revenue, app downloads, etc.

Launched: 2010
G2 Rating: 4.3/5
Platform: Web
Price: Free / Paid

Salient Features of Data.ai:

  • Insightful in-app analytics
  • Increases positive app store reviews
  • Comprehensive landscape with AI features
  • Identify potential partnerships
  • Unified data standards

#15. Country

The county handles complete and secure product analytics, which is meant for mobile analytics and marketing with performance management.

It allows users to configure the dashboard and display the type of real-time data as needed. It supports different OS and frameworks, such as iOS, Android, Cordova, Unity, React Native, Flutter, etc.

In-app analytics and push notifications exist for web, mobile, and desktop apps.

Launched: 2013
G2 Rating: 4.1/5
Platform: iOS / Android / Web
Price: Free / Paid

Salient Features of Country:

  • Revenue analytics
  • Real-time metrics tracking
  • Push notifications with deep linking
  • Permits on-site hosting
  • Customizable and extendable

#16. Adjust

Adjust is a global app analytics tool that helps fasten your app’s growth by offering a comprehensive solution that acts at each step of your app marketing journey. It is known to measure and optimize campaigns with precise user security.

It empowers multiple apps with inbuilt intelligence and automation. It accumulates all the app marketing data under a unified interface.

Launched: 2012
G2 Rating: 4.1/5
Platform: Web
Price: Paid

Salient Features of Adjust:

  • Fraud protection against malicious activities
  • Boosts conversion ratio
  • Cohort analysis
  • Live data on primary app metrics
  • Optimized ad performance

#17. Buildfire

Buildfire is the optimal app-building software for developing apps and performing app analytics. Its powerful and easy-to-use mobile app builder helps users create mobile apps for iOS and Android quickly and at less cost.

A feature of Buildfire, Buildfire Recon, offers great app analytics for users. It is one of the most accessible and customizable mobile app development platforms.

Launched: 2014
G2 Rating: 4.7/5
Platform: iOS / Android / Web
Price: Paid

Salient Features of Buildfire:

  • Powerful app analytics
  • Tracking downloads and plug-in usage
  • Intuitive and straightforward with a need for coding
  • Build custom functionality with developer SDK
  • Easy integration with Google Analytics, Amplitude, etc.

On a Closing Note

Choosing the best mobile app analytics tool can be challenging, especially when there are so many to choose from. Organizations now understand the significance of implementing a good tool and leading their business toward a profitable future.

What matters most is the identification and analysis of different project parameters, such as cost estimates, project deadlines, skilled resource availability, key metrics and measures that must be calculated, types of mobile applications, and other applications being developed.

We at SPEC INDIA assist leading organizations in offering enhanced user experiences across devices and platforms through our conventional, futuristic, and secure mobile apps. Our competent developers create custom mobile apps that enhance customer relationships, strengthen your brand, and expand your reach.

Our expert team of mobile app developers and designers helps you convert your ideas into digital reality and create secure, feature-rich, and scalable mobile apps using advanced technologies and platforms. Hire mobile app developers from us and reap the fruits of implementing your desired mobile app analytics tools.

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Author
SPEC INDIA

SPEC INDIA, as your single stop IT partner has been successfully implementing a bouquet of diverse solutions and services all over the globe, proving its mettle as an ISO 9001:2015 certified IT solutions organization. With efficient project management practices, international standards to comply, flexible engagement models and superior infrastructure, SPEC INDIA is a customer’s delight. Our skilled technical resources are apt at putting thoughts in a perspective by offering value-added reads for all.

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