Top 17 App Analytics Tools for Enhanced User Experience

Creating an innovative app is a great job, uploading the app on the app store is yet another milestone but that isn’t job done! Now comes the tough part of optimizing the app and enhancing it based on the behavior of users on a regular basis. When it comes to mobile app development, as we look at the severe competitor all around, app owners must be vigilant on offering a seamless and productive experience to users.

And how does that happen? How do app owners monitor their apps and ensure a high-performant, result-yielding output? Which users install your app? How long do they utilize it? How many users are active on a periodic basis? All these answers lie in implementing the modern-day solution – mobile app analytics tools.

Mobile app analytics offers detailed insights into app performance on different levels showcasing performance, usage, and marketing parameters.

The global mobile analytics market was worth $1.6bn in 2016 and is predicted to grow by 18.3% (CAGR) to reach $6bn by the end of 2024

Looking at the surging demand for extracting key metrics from the apps, there are many app analytics tools that have been rising in popularity and have proven effective in offering the necessary metrics.

Organizations have now realized the importance of implementing these tools. It is a difficult call to make as to which one to choose from. This article attempts to list the best app analytics tools that have carved a niche for themselves.

What are Mobile App Analytics Tools?

Mobile app analytics tools are effective software solutions that empower marketers in tracking, analyzing, and optimizing user interactions in applications. They offer detailed insight into the application performance, user engagement, and behavior, helping organizations in tracking activities and enhancing productivity and user experience.

Data generated by the app analytics tools is of great assistance to major departments, for performing different analysis like demographic analysis, popularity analysis, real-time utilization, time trend analysis, etc. As a developer’s delight, these tools display trends and market behavior, analyze customer satisfaction, and offer reports based on different parameters.

Some of the best mobile app analytics tools help in analyzing mobile and web applications, offering insight into visitor navigation, app performance through different devices, browser-based experience, user interaction, number of downloads, RoI, visitor’s transit on sites, funnel distribution, and more.

Some of the key metrics that can be analyzed through the app analytics tools are:

• Daily/weekly/monthly active users
• Key conversions over time
• Average daily user engagement with trends
• Total revenue with sources and average per user
• Cost per acquisition
• The average revenue per user
• Lifetime value
• Percentage of sessions/users/male and female users
• Customer acquisition metrics
• App performance measures
• Number of downloads on devices
• App retention rate

Why Use an Effective App Analytics Tool? The Key Benefits

• Implementing a robust and effective app analytics tool can offer plenty of advantages, that are reasons enough to justify its usage, here are they:
• Enhance the value and maximize ROI with real-time assessment
• Get key metrics like the number of installs, features, clicks, conversion rate, etc.
• Data-driven strategies to increase data access and futuristic insight
• Increase user acquisition and retention rate
• Detect and prevent misuse/fraud on time
• Customized approach to fulfill user requirements
• Focus on goal tracking and optimize achievable areas
• Identify ideal revenue sources and further opportunities
• Garner more understanding of user behaviour
• Offer organizations bulks of insightful information
• Realize areas of improvement and act accordingly
• Measure the efficacy of marketing campaigns
• Accurate data collection for better customer service

17 App Analytics Tools for Futuristic Insights

• Google Analytics
• Amplitude Analytics
• Glassbox
• App Radar
• Apple Analytics
• Mixpanel
• AppDynamics
• Localytics
• Adobe Analytics
• Singular
• AppsFlyer
• UXCam
• Flurry
• Data.ai
• Countly
• Adjust
• Buildfire

Google Analytics:

As a powerful app analytics tool, Google Analytics is a free and powerful tool for in-app analytics, and it offers enhanced customer experience and enriched insights about your mobile apps or websites. Be it a big business or small, whatever the size of the organization may be, it can assist you in getting user insights, perceiving your site better, tracking performance, and providing information about what is working and what is not.

Salient Features:

• Crash reporting
• Real-time database and reporting
• Campaign and event tracking
• Custom reports and alerts
• Seamless integration with Google Play

Amplitude Analytics:

Amplitude Analytics is one the best mobile app analytics tools that perceives and personalizes digital products with business value optimization. It answers your queries that are pertaining to the digital strategy. It offers real-time analytics, enterprise-level security and support, cross-platform tracking, and analysis based on KPIs, and behavioral analytics. It is fit for all-sized businesses like electronics, sports equipment, finance, etc.

Salient Features:

• Focus on quantitative data and analytics
• Funnel Targeting
• Cohort and Retention analysis
• Custom dashboards and reports
• In-app events tracking

Glassbox:

Glassbox is a robust analytics platform that encourages businesses to create a seamless digital journey for their clients by observing, repeating, and studying their behavior. It supports AI-driven visualization through modern-day analytical mechanisms. It is considered easy to use, and secure with a private cloud-based deployment. It integrates easily with other analytical platforms and third-party systems for synching Glassbox data with other sources.

Main Features:

• Customer journey and performance analytics
• Funnel analysis
• Session replay
• Delivers actionable insight
• Patent data capture technology

App Radar:

App Radar is a famous analytical application tool that offers great analytics through keyword tracking, research functionality, localization, keyword rank tracking, keyword research tools, etc. Organizations can boost organic & paid mobile user acquisition with App Radar. Users can analyze the mobile app market and optimize for their ideal keywords with AI. You can save time by updating the store list directly and staying a step ahead of the rest.

Main Features:

• Useful market insights
• Intensified organic app downloads
• Analysis of ads performance
• Market and keyword intelligence
• Ratings and reviews management

Apple Analytics:

Apple Analytics is one of the preferred app analytics tools for iOS that gives insight into which apps or subscriptions are popular. Based on the analyzed data, you can do the needed changes in the app to garner increased attention from users. It is free, inbuilt, and offers great features for tracking app downloads, store performance, marketing activities, and fundamental usage information.

Key Features:

• App analytics, engagement, and usage
• In-app event performance
• Marketing campaigns
• Easy-to-apply filters
• Attribution Analytics

Mixpanel:

Mixpanel offers a robust, self-service product analytics solution that understands the complete user journey through different channels. It helps businesses make faster decisions and create enhanced products through data. Stakeholders can analyze the reasons for user engagement, conversion, and retainment in real-time, across different devices. Since there is no code needed for tracking metrics, it is ideal for novices.

Key Features:

• Conversion rate analysis
• Team dashboards and reports
• Sending push notifications
• Funnel approach
• Cohort analysis

AppDynamics:

AppDynamics is one of the leading mobile app analytics tools that offer comprehensive network insights with client digital experience and application dependency monitoring. It provides application performance management with code-based diagnostics, app mapping, and dynamic baselining. It helps you convert your performance into profit with an insightful understanding of user behavior and app behavior.

Salient Features:

• Cloud migration and monitoring
• DevOps acceptance
• Auditing and activity tracking
• Faster resolution of issues
• Full stack correlation

Localytics:

Localytics is a cloud-based, web and mobile app analytics software that focuses on clients from different industry segments like retail, media, travel, etc. There are many features for mobile marketing, and it establishes a link between marketing and acquisition tools for taking relevant actions based on data. It comes out with different reasons for business issues like low conversion rates, drop-offs, etc.

Salient Features:

• Retention and event tracking
• Personalized app experience
• Push notifications
• Mobile CRM access
• Cohort-based retention analysis

Adobe Analytics:

Adobe Analytics is one of the best app analytics tools that empower users to mix, match and analyze data throughout the client journey. It offers actionable insights into user information with predictive analytics, versatile reporting, and an enhanced client experience. It enables data across Adobe clouds and aggregates huge amounts of data from disparate sources to translate into consistent profiles.

Salient Features:

• Real-time insights and analytics
• Audience analysis
• Customized implementation
• Campaign acquisition tracking
• Attribution models

Singular:

Singular is a leading mobile marketing analytics tool that offers modern-day attribution and analytics with cost aggregation methodologies. Users can get a complete view of ROI with full-funnel marketing data and cutting-edge fraud detection to garner the best quality users. It offers actionable cross-platform analytics for enhanced optimizations, transforming marketing information into actionable insights.

Salient Features:

• Cost aggregation
• Automatic loading to BI tools
• Alignment of internal teams
• Cross-device attribution
• Flexible ROI analytics

AppsFlyer:

AppsFlyer is a leading mobile app tracking and attribution tool that helps organizations take the best decisions for their business through accurate performance metrics and user insights. Their major focus areas is to offer fraud detection services, attribution measurement, privacy preservation, engagement techniques, and in-app events for app marketing campaigns.

Salient Features:

• Cross-platform attribution
• Predictive and marketing analytics
• Ad revenue attribution
• Omni channel measurement
• Audience segmentation

UXCam:

UXCam is a comprehensive mobile app analytics tool that offers businesses a simplistic analytics solution to avail beneficial features such as recording of user sessions, finding reasons behind app crashes, session replay analysis, simplifying the user onboarding process, custom dashboards, and reports. It also empowers teams with detailed, fast, and accurate insights by conducting an in-depth analysis of the user journey.

Key Features:

• Heatmaps
• Funnel and event analytics
• Third-party integrations
• User journey mapping
• Most and least visited app sections

Flurry:

Flurry is a free tool that is ideal for mobile app analytics and empowers users to track installs, sessions, and new/active users. With the help of crash reports, users can find out faults and take necessary actions. It is easy to install, with lesser lines of code. You can even analyze user activities across the entire app portfolio. It gathers and analyses components like gender, age, etc. of users and exports it for creating a similar audience for ad networks.

Salient Features:

• Multiple funnels, dashboards, user paths
• User acquisition and attribution analysis
• Crash reporting and analysis
• Creation of Cohorts for user behavior and engagement
• Revenue analytics

Data.ai:

data.ai, formerly known as App Annie, is a leading mobile analytics tool that offers information on the app market. It combines consumer and market data with the power of AI to fuel insights. With this tool, competitor tracking can be done, and measurement of multiple metrics can be performed for enhanced strategy and performance. These metrics could include user demographics, revenue, app downloads, etc.

Salient Features:

• Insightful in-app analytics
• Increases positive app store reviews
• Comprehensive landscape with AI features
• Identify potential partnerships
• Unified data standards

Countly:

Countly takes care of complete and secure product analytics and is meant for mobile analytics and marketing with performance management. It offers users the provision to configure the dashboard and display the type of real-time data as needed. It supports different OS and frameworks like iOS, Android, Cordova, Unity, React Native, Flutter, etc. There is in-app analytics, and push notifications for web, mobile, and desktop apps.

Salient Features:

• Revenue analytics
• Real-time metrics tracking
• Push notifications with deep linking
• Permits on-site hosting
• Customizable and extendable

Adjust:

Adjust is a global app analytics tool that helps fasten your app’s growth by offering a comprehensive solution that acts at each step of your app marketing journey. It is known to measure and optimize campaigns with precise user security. It empowers multiple apps with inbuilt intelligence and automation. It accumulates all the app marketing data under a unified interface.

Salient Features:

• Fraud protection against malicious activities
• Boosts conversion ratio
• Cohort analysis
• Live data on major app metrics
• Optimized ad performance

Buildfire:

Buildfire is an optimal app-building software that is ideal for developing apps and performing app analytics. It has a powerful and easy-to-use mobile app builder that helps users create mobile apps for iOS & Android in a quick time and at less cost. A feature of Buildfire – Buildfire Recon offers great app analytics for users. It is one of the easiest & most customizable mobile app development platforms.

Salient Features:

• Powerful app analytics
• Tracking downloads and plug-in usage
• Simple and intuitive with a need for coding
• Build custom functionality with developer SDK
• Easy integration with Google Analytics, Amplitude, etc.

On a Closing Note

The task of choosing the best mobile app analytics tool is a tough one, especially when there are so many to choose from. Organizations have now understood the significance of implementing a good app analytics tool and leading their business toward a profitable future.

What matters most is the identification and analysis of different parameters that are involved in the project such as cost estimates, project deadlines, skilled resource availability, key metrics and measures that must be calculated, types of mobile applications, and other applications being developed.

We @ SPEC INDIA assist leading organizations offer enhanced user experiences across devices and platforms through our conventional, futuristic, and secure mobile apps. Our competent mobile app developers create custom mobile apps that enhance customer relationships, strengthen your brand, and expand your reach.

Our expert team of mobile app developers and designers helps you convert your ideas into digital reality and create secure, feature-rich, and scalable mobile apps using advanced technologies and platforms. Hire mobile app developers from us and reap the fruits of implementing your desired mobile app analytics tools.