Retail CRM and Campaign Management System
About Client
The client is a German company that specializes into providing multi-client capable and multilingual CRM solutions for eCommerce and Retail stores. They are a growing provider for analytical CRM and Consumer targeting systems in the B2C retail market.
Challenges Faced by Client
Specific clients of this company run local and eCommerce retail businesses and were looking for a platform to know their customers better and optimize product promotions across various channels which can process their real-time data at a large scale with high accuracy.
Hence there was a need to create a marketing automation/campaign management software based on an existing, standardized back end (database + ETL), that the company had built. At the same time, the system should have had rich yet user-friendly graphics and a responsive design concept.
SPEC INDIA's Retail CRM
Objective: Design and Development of data-centric web-based Retail CRM software for marketing campaign management and exist as a part of the entire CRM platform of the customer.
Key Inclusions of the Retail CRM Software
CRM is implemented based on SaaS model. It is a web-based system supporting responsive design concept.
It is multi-tenant and multi-lingual web application built on robust architecture.
It has Meta driven GUI. Admin has full control over UI for showing tenant specific attributes on screen.
The Retail CRM system facilitates user to define and run campaign after combining target groups, shop groups and user groups together with targeting, channels, service providers, timings and export definitions.
The Retail CRM software generates multi-page dashboard like visual reports which helps customer to focus on offering more precise and concentrated solution to the targeted end-users.
It integrates with third party services and APIs like Inxmail and IQ-Sales within the CRM according to end-user specific requirement to make the entire solution more flexible and reliable.
Thinking to develop Similar Retail CRM?
We have garnered wide experience and expertise in building state-of-the-art software, for various sizes and segment of the business.
Technologies Used for Retail CRM
Our Process
Research/Analysis
Our detailed and accurate research , analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.
Design
We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.
Coding
Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.
Testing
Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.
Launch
We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.
Business Benefits of Retail CRM Software
The company became front runner in Europe to launch a unique CRM platform for their retail customers.
The new system helped companies to create & monitor customized campaigns and hence could map customer behavior patterns as well as design the marketing strategy accordingly.
Easy to manage and enhance the system which acts as complementary to client’s existing CRM
The company has been able to establish itself as a leader in the real time e-commerce data processing domain in the country.
As the software has been developed by adopting techniques of operation as Software as a Service (SaaS), it helped the company to attract more new customers who are interested in targeting specific audience of particular regions and running multi-channel campaigns based on comprehensive data analysis and processing.
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