Retail CRM and Campaign Management System
Our client is an established international IT/software development firm of Germany operational since last three decades. They came to us seeking our assistance in creating a CRM and Campaign Management System suitable for Retail. They run online and offline retail business enterprises and required a solution that would provide them insights about their customers and product marketing across all channels.
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Industry
IT/Software Services -
Country
Germany
Technologies
Java
Spring
jQuery
Struts
MySQL
Years In Business
Projects Delivered
Happy Clients
Countries Served
Business Goals
The client wanted to develop a –
- Marketing automation and campaign management software.
- He wanted to incorporate the system with the client’s pre-integrated standardized back end.
- Their expectations were that the system should, in particular, have a friendly and high graphical interface.
- Besides this the clients also had an aspiration of embracing responsive design concept to enable them increase and improvement of the users experience.
Business Challenges
Customer Insights
The client was in the need of a solution to mine their clients and gain information to be used in tracking and marketing to the clients across various points of contact.
Real-Time Data Processing
There was a need to process streaming big data in big volumes that intended to target high accuracy of the marketing strategies.
Marketing Automation Software
The client had to develop a marketing automation and campaign management system based on the client’s established standardized back end (database + ETL).
User-Friendly Design
The system should be able to incorporate complex image processing and display capabilities along with the ability to contain multiple applications within a single site.
Technical Solution
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Web-Based CRM Software
We developed a web-based CRM solution that was integrated with the client's existing system. We ensure the compatibility of the solution to the best of our ability.
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SaaS Model
The developed solutions were based on SaaS architecture. This means the platform is easily accessible and scaled depending on your business needs.
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Meta-Driven GUI
We implemented a solution by including a meta-driven GUI that would allow the admins to manage tenant-based attributes for further customization.
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Third-Party Integrations
The platform's advantages include compatibility with other services and APIs, such as Inxmail and IQ-Sales, which provide increased adaptability and accurate targeting.
Project Glimpse
Key Features
Multi-Tenant and Multi-Lingual Support
Meta-Driven GUI
Campaign Management
Responsive Web Design
Data-Driven Dashboards
Third-Party API Integration
Result
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01.
Leader in Europe
With the assistance of Retail CRM development, the company managed to become a leader in Europe as well as to introduce a powerful CRM platform designed especially for retailers and their clients.
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02.
Campaign Management
It enabled them to generate, track, and optimize distinctive and tailored campaigns since it captured customers’ behavior patterns, which was their principal need.
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03.
SaaS Model Success
The SaaS model was able to attract new customers, and provided the general population with multi-channel tasked and comprehensive data analysis.
Let’s get in touch!
India
SPEC House, Parth Complex, Near Swastik Cross Roads, Navarangpura, Ahmedabad 380009, INDIA.
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+91-79-26404031, 32-33-34 -
[email protected]
