About the Customer
Industry: IT/Software Services
The client is a German company that specializes into providing CRM solutions for eCommerce and Retail stores. They are a growing provider for analytical CRM and Consumer targeting systems in the B2C retail market.
Certain clients of this company run local and eCommerce retail business and were looking for a platform to know their customers better and optimize product promotions across various channels.
Hence there was a need to create a marketing automation/campaign management software based on an existing, standardized back end (database + ETL), that the company had built. At the same time the system should have had rich yet user-friendly graphics and a responsive design concept.
Objective: Design and Development of web based CRM Targeting System for marketing campaigns management and exist as a part of the entire CRM platform of the customer.
The project was divided in to 2 phases.
The other key-highlights of this solution are:
- CRM is implemented based on SaaS model. It is a web-based system supporting responsive design concept.
- It is multi-tenant and multi-lingual web application built on robust architecture.
- It has Meta driven GUI. Admin has full control over UI for showing tenant specific attributes on screen.
- The system facilitates user to define and run campaign after combining target groups, shop groups and user groups together with targeting, channels, service providers, timings and export definitions.
Tools & Technologies
- The company became front runner in Europe to launch a unique CRM platform for their retail customers.
- The new system helped companies to create & monitor customized campaigns and hence could map customer behavior patterns as well as design the marketing strategy accordingly.
- Easy to manage and enhance the system which acts as complementary to client’s existing CRM