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17 Web Development Trends To Look For in 2024


November 12, 2020


May 21st, 2024

Web Development Trends

As we are all set to bid goodbye to 2023 and usher in 2024, one arena that has continuously shown progress, new developments, and innovation as never before is technology. A critical aspect of technology is its prowess in web development.

Over the years, web development has become an indispensable ingredient in the success of any organization. In the digital era, it acts as a window to your business. Moreover, top web development trends have been observed heavily this year. The following year, we will witness more advancements and innovations shaping the industry as we evolve.

Knowing trends and keeping abreast of what is happening is significant for web development. Statistics like the number of visitors who stopped visiting the site because of bad design, who had a bad user experience, who got converted into customers because of intelligent design, etc., are significant numbers that can guide you to a better business tomorrow.

Web development is the work involved in developing a Web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex Web-based Internet applications, electronic businesses, and social network services.

Source: Wikipedia

From emerging technologies like AI, IoT, ML, chatbots, augmented reality, and programming languages to design trends and development methodologies, staying updated with the latest web development trends is crucial for staying competitive and delivering exceptional web experiences. These trends in the industry’s current state shape the future of web development, influencing how we build, design, and interact with websites and web applications.

In this blog post, we’ll explore the fundamental web development trends shaping the industry this year and discuss how they influence the future of web development.

Essential Web Development Trends That Will Rule 2024

In 2024, the web development landscape will continue to evolve rapidly, driven by technological advancements, changing user behavior, and emerging industry standards. Developers and businesses embrace innovative approaches and practices to deliver faster, more secure, and engaging web experiences. Personalized experiences are becoming increasingly important as they enable companies to tailor content, products, and services to individual user preferences and behavior, enhancing user engagement and satisfaction.

From sustainable and eco-friendly solutions to modern architectures and technologies, several key trends are shaping the future of web development and setting the stage for the next wave of digital innovation. In the web development industry, it is essential to follow the trends to stay ahead of the curve, and working with the latest web frameworks is also necessary.

Let’s explore some popular web development trends preferred by web developers that are anticipated to dominate in 2024.

1. Progressive Web Apps (PWA)

Progressive Web Apps are the flag of the future in the web development world. PWA offers cutting-edge functionalities that support interactive mode, responsive action, offline way of working, app-like functions, and high-quality web applications. This technology is apt for revolutionizing the client experience in the big time.

PWAs have been a top favorite of organizations looking for a mobile-first approach. They work seamlessly on desktop and mobile and have a higher conversion rate than native apps. They support value-added technology features like transport layer security, application shell architecture, etc. Some organizations leveraging PWAs are Twitter Lite, Forbes, Starbucks, Pinterest, OpenSooq, ZEE 5, Treebo, etc.

Key Features –

  • Native app-like operations and user experience
  • Enhanced availability and reliability
  • Easy to access, use, and update
  • Faster loading and page speed
  • Increased conversion and client engagement ratio

2. Integration of Artificial Intelligence

Integration of Artificial Intelligence

Artificial Intelligence (AI) has been doing grand rounds with web development all these years, and the coming year will show more. A variety of solutions are being integrated seamlessly through AI and ML-related algorithms. Emerging web development technologies like AI assist organizations in automating processes, thereby offering excellent web development techniques.

Web development leverages AI through novel features like unsupervised learning, machine learning, and reinforced learning. AI is of great help to a wide range of industries owing to its fatal blend of humans and machines. AI-based equipment and machines, such as facial identification, pattern identification, etc., are all set to lessen daily errors and boost productivity, speed, and agility.

The latest AI solutions, such as voice search, chatbots, etc., focus more on seamless integration with eCommerce businesses. AI in web development boosts business productivity and profitability.

Key Features-

  • Personalized content and good user experience
  • Voice search optimization
  • Deep learning, facial recognition
  • Quantum and cloud technology (Cloud computing)
  • Chatbots and AI-powered assistance

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3. Voice-Enabled eCommerce

Voice-Enabled eCommerce

Voice-related functionalities like voice enabling, voice search engine optimization, and voice commerce are rising in demand. As the bridge between technology and humans gets closer, such functionalities have already shown their presence in previous years and will show more in 2024, with increasing areas being positively affected.

Smart speakers, voice recognition, image recognition, and eCommerce through voice technology are key new technologies ruling the market. When integrated with modern web development trends and programming languages, such features enhance the business front when clubbed with web applications/websites.

Voice-related commerce facilitates users’ access to shopping facilities from their smart speakers to easily make purchases through websites/apps. Organizations like Google, Amazon, Microsoft, Nike, BBC, Starbucks, Hyundai, Pandora, Mercedes-Benz, etc., use this technology to expand their business rapidly.

Key Features-

  • Hassle-free client experience
  • Quicker access to website information
  • Facilitates multitasking and enhances client engagement
  • Increases customer loyalty quotient
  • Increases conversion ratio and sales figures

4. AR/VR Changing Games For All

ARVR Changing Games

Augmented Reality and Virtual Reality have never been seen back. All these years, there has been constant progress in implementing AR/VR technology into web development. This technology’s level of customer satisfaction has encouraged web development projects to integrate AR/VR into its framework.

AR and VR can help websites and mobile apps function better. They can create real-time performance, which can satisfy customers. This can be felt on mobile devices, laptops, and desktops.

Web app development teams worldwide are excited to implement websites and apps that offer their clients an AR/VR-driven experience.

Key Features-

  • Attractive client experience
  • Ability to reach a more extensive base of clients
  • Virtual tours and experience
  • Independent of language, region, and industry type

5. Internet of Things (IoT)

Internet of Things (IoT)

IoT is a big name today, and its usefulness is spreading worldwide. On a personal and professional front, IoT has been instrumental in smoothly integrating without day-to-day technologies. In the web world, IoT primarily facilitates web tools for tracking customer data from IoT-based smart devices.

IoT has also been actively helping the web development process by integrating smoothly with other technologies like wearables, cloud-based devices, and serverless technologies. It assists web development in rendering websites speedily.

IoT and the web have been revolutionizing major industry segments, and the new year will see newer advancements. Web development will be heavily instrumental in analyzing data from various IoT devices. Even serverless computing will be executed more efficiently with IoT.

Key Features-

  • Data sensing and collection
  • Device connection and connectivity
  • Interaction with multiple user interfaces
  • Predictive design to predict future behavior
  • Secure data transmission of private information

6. Accelerated Mobile Pages (AMP)

Powered by Google, AMP is an open-source project intended to assist web originators in generating mobile-optimized content that loads instantly on all devices.

Developed through plugins, offering faster loading time and extremely popular for exceptional UI/UX, accelerated mobile pages are simplifying the complex process of mobile optimization and getting more popular as the new year approaches. They make mobile-friendliness feel real and offer an excellent user interface at a fast speed. It is essential to provide a seamless user experience, which can be done through AMP.

The best part of AMP is that it offers excellent results without complicated coding. It helps organizations increase their online presence. The fast loading of pages helps visitors access the webpage with ease and speed. Organizations like BMW, CNBC, Carved Fast Commerce, India Today Group, etc., are leveraging the potential of this technology.

Key Features-

  • Faster loading of pages
  • Simplistic to use and easily accessible
  • User-friendly with a better conversion ratio
  • Instant page accessibility
  • Seamless integration with third-party elements

Do you know = JavaScript frameworks including React, Angular, Vue.js, Svelte, Ember.js, Backbone.js, Meteor, Aurelia, Mithril, and Polymer, are widely used for web development and are the preferred choice of web developers for building interactive, dynamic, and scalable web applications?

7. Security of Data Gets More Importance

As the web world experiences new technological changes, one important aspect is securing data at all costs. And yes, it is growing in terms of progress and newer methods to keep customer data secure and accurate. Security features are crucial for enterprises planning to build websites or web apps. Hence, web developers focus more on that while developing, as it cannot be compromised.

Once taken secondarily, security-related arrangements and security testing are gaining more importance and are at par with the first-level essential aspects. Novel website monitoring tools are coming on the market that can, from the start, keep a stringent check on the security of all data involved.

Third-party services that are getting involved are checked rigorously. Sensitive data is encrypted with different algorithms, and AI is leveraged for cybersecurity. Even Blockchain is in great demand as it proves helpful in securing data.

Key Features-

  • Distributed data processing to keep data safe
  • AI-based solutions to find out possible threats
  • Increased usage of productive security testing tools
  • Security testing included all through the development life cycle

8. Single Page Websites

As we say, ‘beauty lies in ‘simplicity,’ which applies to single-page websites. Such websites are considered sleek, intelligent, concise, and secure. They have a dual advantage—they benefit visitors and customers because of their simplicity and ease of maintenance and implementation for organizations making them, especially startups.

Single-page websites will be among the latest web development trends in the coming year since they assist businesses in attending to specific target audiences with the limited content needed. Customers and visitors now want information with the fewest navigation or clicks. Embracing a user-centric approach, single-page websites prioritize simplicity, ease of use, and intuitive navigation to provide visitors with a seamless and engaging browsing experience.

Gone are the days of downloading multiple pages from a web server and continuously interacting with the server. The time for instant communication and the least wait time has come. WordPress is a popular technology synonymous with single-page websites. Some organizations using single-page sites are Apple, Google Drive, Facebook, etc.

Key Features-

  • Higher speed and faster loading and web experiences
  • Interactive features and mobile-friendliness
  • Smooth and unique user experience
  • Enhanced conversion ration
  • Effective brand marketing

9. Chatbots Offering A New Experience

Chatbots Offering A New Experience

Chatbots have been replacing the human interface when websites talk to their customers. The year saw increased usage of virtual assistants and how healthy organizations are now realizing the importance of such technology. Until now, its usage has been restricted, but the coming year shall see a generous use of this functionality.

As chatbots blend voice/speech recognition techniques and cognitive intelligence, replacing human support on websites with chatbots has become more fruitful. The bot visitors’ questions are analyzed, and appropriate answers are developed. If not possible, chatbots pass the question on to the respective authorities for the solution. This increases the speed at which queries are resolved, leading to higher customer satisfaction.

Chatbots use natural language processing (NLP) to offer human-to-human interaction. Most web development projects require chatbots to handle their sales support systems. Organizations leveraging chatbots include all big-shot websites and web applications

Key Features-

  • Conversational maturity quotient
  • Emotionally intelligent and independent
  • Pre-trained, secure, and prompt in answering
  • Performs complicated reasoning
  • Can converse easily across multiple channels

10. WebAssembly Making Web Apps Powerful

The introduction of WebAssembly made web development work faster and more effectively. The usage of this technology is bound to increase in the coming year, as its performance factor is essential in the web world. There are many reasons why performance may deteriorate. That is where WebAssembly comes into the picture.

As part of modern-day web development, WebAssembly helps compile the code into bytecode that can run in web browsers, making it work fast. It also helps speed up the heavy JavaScript-based calculations that can dampen the overall performance of the website/app.

This powerful technology is often used when creating online image editors, web games, music apps, interactive training / educational apps, etc.

Key Features-

  • Independent from hardware, languages, and platform
  • Faster code execution
  • High-end security
  • Web apps are turning powerful, secure, and fast
  • No additional web app development cost involved

11. Sustainability in Web Development

As the Internet continues to expand and more people go online, technology energy consumption and carbon footprint are also increasing. Sustainable web development aims to reduce this environmental impact by adopting eco-friendly practices and technologies.

Green Web Hosting: Green web hosting providers use renewable energy sources, such as wind, solar, or hydroelectric power, to power their data centers. Additionally, they implement energy-efficient technologies and practices, such as server virtualization, hardware optimization, and cooling systems, to minimize energy consumption and carbon emissions.

Benefits of Green Web Hosting:

  • Reduced Carbon Footprint: Green web hosting can significantly reduce the carbon footprint of hosting websites and web applications using renewable energy sources and energy-efficient technologies.
  • Cost Savings: Over time, energy-efficient technologies and renewable energy sources increase businesses’ electricity bills and operational expenses, leading to cost savings.
  • Brand Image and Reputation: Adopting green web hosting and promoting sustainability can increase the company’s brand image and reputation, appealing to environmentally-conscious consumers and stakeholders.

12. Serverless Architecture

As the name suggests, serverless architecture relies on third-party services, such as backend-as-a-service. It is considered the future of computing and is also known as Function as a Service. It helps avoid overloading, data loss, and costly development.

It lessens development efforts and is, hence, cost-effective. It improves user experience and flexibility strengthens the app’s architecture and helps in downloading backup files and exporting objects. It is a popular technology and has been adapted by newer methods like DevOps.

It can also be leveraged with microservices and is best suited for real-time analytics, data processing, encoding, and IoT apps. It supports auto-scaling and auto-provisioning depending on the need. Some key service providers are Google Cloud Functions, Azure Functions, AWS Lambda, etc.

Key Features-

  • Simple to use with lesser operational costs
  • Higher focus on scaling and performance
  • Independent of managing server procedures and hosts
  • Increased availability
  • No extra payment for capacity and servers not utilized

13. Dark Mode Websites Are In

The world is moving more towards a dark-mode-themed UI. It does give a classy touch, is safe and easy on the eyes, and makes other elements pop out. The dark theme makes the other characteristics get focused more, with an increased contrast ratio. It reduces the strain that different designs have on the eyes.

The newer web development is going for a dark theme since they are better for OLED screens, save electricity, and have a long lifespan. They look good, too, and enhance the visibility pattern of other accent colors.

The dark mode is unconventional, stylish, and convenient. It is one of the critical trends in responsive web design for 2024. It also benefits all users who need to read content longer. Also known as night mode by many giants, the dark mode is used by top shots like WhatsApp, Facebook, Twitter, Android, Apple, YouTube, Reddit, etc.

Key Features-

  • Lesser battery consumption
  • Easy to understand and use for developers
  • SEO and user-friendly
  • Less strain on the eyes and highlights the required text
  • Availability of online guidance

14. Push Notifications Are Getting Popular

Push notifications have been a regular, significant feature in a mobile app. But they are now being used in web development. They help notify users whenever new content is present, barring the need to check emails or browse sites.

It is almost the same as popups, but the difference is that it can come to you anytime, even if you are not on a website. The user can be kept engrossed without much to do. This feature has a higher clicking rate and results better than routine marketing efforts.

Push notifications help you stay in touch with clients worldwide and offer an outstanding client experience. They facilitate direct communication between clients and businesses and keep your client base connected to the brand they are keen on.

Key Features-

  • Encourages the branding of products
  • Assists targeted user community
  • It helps in fastening decisions and enhances sales
  • Delivers authentic messages to customers
  • Categorizes customers depending on time and demography

15. JAMstack Architecture

JAMstack is a modern web development architecture emphasizing client-side rendering, static site generation, and serverless functions. The” ac” eponym “JAM” stands for JavaScript, APIs, and Markup, representing the core technologies and principles behind this approach.

Critical Components of JAMstack:

  • JavaScript (Client-Side): JavaScript handles dynamic interactions, user interface components, and client-side rendering, providing a responsive and interactive user experience.
  • APIs (Server-Side): APIs serve as the data storage, retrieval, and business logic backend. They enable seamless and advanced communication between the front and back end, allowing the development team to integrate third-party services, databases, and serverless functions as needed.
  • Markup (Static Site Generation): Markup languages like HTML, CSS, and Markdown are used to structure and style content. With static site generators like Gatsby, Hugo, or Next.js, websites are pre-built at build time, resulting in faster page loads, improved performance, and enhanced security.

Benefits of JAMstack

  • Improved Performance: By serving pre-built static files and leveraging CDNs, JAMstack websites can achieve faster page loads and better performance than traditional server-rendered websites.
  • Enhanced Security: With reduced server-side processing and a smaller attack surface, JAMstack architectures can be more secure against common web vulnerabilities, such as SQL injection, XSS, and CSRF attacks.
  • Scalability and Cost-Effectiveness: JAMstack websites are highly scalable and cost-effective, as they can handle high traffic volumes without additional server resources. Serverless functions and APIs allow developers to scale applications based on demand, reducing infrastructure costs and operational complexity.

16. 3D Elements Gaining Momentum

The 3D visual effect has always garnered momentum, and with the new year, trends show it will have an increased curve. Technology is gaining speed by including 3D elements in website layouts and enhancing user experience at a large scale.

An interactive 3D design attracts users to stay on the site longer. It creates a better and more sincere impression of the object being studied. It makes a great experience in website layouts and garners customer attention.

More 3D technology will be included in the web’s UX in the coming days. Designers are exploring newer areas and finding it comfortable to utilize them more. The 3D space will show newer avenues by which such impressions can be set in the right place. Industries like the gaming and movie industry, medicine, architecture, science, engineering, etc., are critical implementers of 3D technology.

Key Features-

  • Offer a realistic look as if physically present
  • Eye-catching, modern, and robust
  • Provide a futuristic touch
  • Can gel well with other 2D images

17. Blockchain Technology

When we talk about the latest web development trends, Blockchain is another word that comes to mind. Blockchain has been popular for a long time, but its entry into the world of web development has been recent. The future will see more of it. Blockchain is a chain of data blocks secured cryptographically and bound to each other through a chain.

It is a public record of digital information that builds a secure network over the Internet through blocks. The blocks could contain money, transactions, identities, contracts, etc.

It is considered a better way to transfer money, and with the web becoming involved in payment transactions, the integration of Blockchain is essential. It assists in preventing misuse, scandals, cybercrime, etc.

Key Features-

  • Easily integrable with modern-day technologies
  • Collates client information in a fast manner
  • High-end interoperability
  • Simplistic and easy to use

On A Wrapping Note

The above technologies are the future of web development, shaping the IT industry. With the world coping with the pandemic, web development trends revolve around facilitating work-from-home scenarios. Remote solutions are being sought. But the motto remains the same – offering users an innovative, sleek, scalable, fast, and secure experience.

It will be interesting to watch these trends and enjoy the world of web app development, which is reaching new heights and showcasing new advancements.

Stay ahead of the curve with the Latest Web Development Trends. Hire dedicated web developers today.

Frequently Asked Questions

It will be driven by advancements in AI, AR, VR, IoT, and PWAs, a focus on faster, secure, and personalized web experiences, and sustainability in development practices.

Yes, web development remains in high demand due to the increasing reliance on digital platforms for communication, commerce, and collaboration across various industries.

The latest essential tech stacks for building a website include MERN Stack, MEAN Stack, JAMstack, serverless architecture, and headless CMS platforms like Contentful or Strapi.

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