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Client’s Business Goals

They were keen to design and develop a business intelligence solution that can enhance eCommerce and shopping activity by offering a variety of offers (best offers, available offers, latest offers), product comparison, and a list of shops arranged alphabetically based on the chosen category. They also wanted to check the availability of coupons for use, based on personalized needs.

Key Challenges

The client was finding it difficult to visualize the business requirement into a unified report to get a consolidated view of all the locations. They were looking for a business intelligence application that could offer its users a variety of feasible and effective options to shop from. It was getting tough to get a feel of what is happening online and the exact status of online shopping and eCommerce-related activities.

Our Approach

Looking at the challenges faced by the client, SPEC INDIA followed the Time & Material process with the Agile approach to develop roadmap and architecture of the product. We designed and launched the Power BI app in the app store, after identifying and researching on various modern methodologies.

Our Solution

This project provides the performance of marketing campaigns by viewing impressions and clicks, based on KPIs from the Power BI report. Using Zapier, we developed Zaps for the automation of data gathering. Using Google Drive and API as a data source, we created multiple dashboards like the Performance dashboard, Billing dashboard,  Endpoint analysis dashboard, etc. The history of data files lies in Google Drive, which synchronizes with the local system folders to import data into Power BI.

Key Inclusions

Commission by state and month

Conversion rate and performance dashboard

Conversion rate plus redirects per network per GEO

Conversion rate plus redirects per network per GEO per campaign id

Cost of Sale plus redirects per network per GEO

Conversion rate plus redirects per network per merchant

Commission payments and rejections per campaign

Master file download, creation, and update

Billing dashboards

Endpoint analysis dashboard

Profitability of media buying campaigns

Discrepancy in clicks/External partner clicks

Revenue per click per merchant



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Technologies & Tools

Microsoft Power BI

Our Process


Our detailed and accurate research, analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.


We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.


Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.


Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.


We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.

Business Benefits

Enhanced decision-making for better marketing campaign management

Better sales team performance incentive management

Easy reach to specific customers for specific products

Increased sales for a range of products belonging to specific areas, category, etc.

Additional reach to clients and potential buyers

Interactive visualization through dashboard and reports

Real-time information at one glance for all stakeholders

Futuristic perspective and insightful business decisions

Faster analysis and better organizational efficacy


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