eCommerce & Shopping Solution for a Online Shopping Company
About Client
The client is a popular eCommerce and online shopping organization that has a mission of saving money for clients while buying online and help them choose the best shops, best deals, and discount coupons at their favorite online shops. It operates in the areas of Entertainment, Life & Lifestyle, Travel, Beauty & Fashion.
Client’s Business Goals
They were keen to design and develop a business intelligence solution that can enhance eCommerce and shopping activity by offering a variety of offers (best offers, available offers, latest offers), product comparison, and a list of shops arranged alphabetically based on the chosen category. They also wanted to check the availability of coupons for use, based on personalized needs.
Key Challenges
The client was finding it difficult to visualize the business requirement into a unified report to get a consolidated view of all the locations. They were looking for a business intelligence application that could offer its users a variety of feasible and effective options to shop from. It was getting tough to get a feel of what is happening online and the exact status of online shopping and eCommerce-related activities.
Our Approach
Looking at the challenges faced by the client, SPEC INDIA followed the Time & Material process with the Agile approach to develop roadmap and architecture of the product. We designed and launched the Power BI app in the app store, after identifying and researching on various modern methodologies.
Our Solution
This project provides the performance of marketing campaigns by viewing impressions and clicks, based on KPIs from the Power BI report. Using Zapier, we developed Zaps for the automation of data gathering. Using Google Drive and API as a data source, we created multiple dashboards like the Performance dashboard, Billing dashboard, Endpoint analysis dashboard, etc. The history of data files lies in Google Drive, which synchronizes with the local system folders to import data into Power BI.
Key Inclusions
Commission by state and month
Conversion rate and performance dashboard
Conversion rate plus redirects per network per GEO
Conversion rate plus redirects per network per GEO per campaign id
Cost of Sale plus redirects per network per GEO
Conversion rate plus redirects per network per merchant
Commission payments and rejections per campaign
Master file download, creation, and update
Billing dashboards
Endpoint analysis dashboard
Profitability of media buying campaigns
Discrepancy in clicks/External partner clicks
Revenue per click per merchant
Screens
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Technologies & Tools
Our Process
Research/Analysis
Our detailed and accurate research, analysis, and refinement leads to a comprehensive study that describes the requirements, functions, and roles in a transparent manner.
Design
We have a team of creative design experts who are apt at producing sleek designs of the system components with modernized layouts.
Coding
Our programmers are well versed with latest programming languages, tools, and techniques to effectively interpret the analysis and design into code.
Testing
Quality is at the helm of our projects. We leave no stone unturned in ensuring superior excellence and assurance in all our solutions and services.
Launch
We have a well-defined, robust, and secure launch criteria that offers us a successful implementation clubbed with detailed testing, customer acceptance and satisfaction.
Business Benefits
Enhanced decision-making for better marketing campaign management
Better sales team performance incentive management
Easy reach to specific customers for specific products
Increased sales for a range of products belonging to specific areas, category, etc.
Additional reach to clients and potential buyers
Interactive visualization through dashboard and reports
Real-time information at one glance for all stakeholders
Futuristic perspective and insightful business decisions
Faster analysis and better organizational efficacy
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