Project Overview

A Business Intelligence and Analytics Solution for a leading global FMCG brand with four major categories of the product; oral care, personal care, home care, and pet nutrition. The solution helps in doing effective data analytics and also identifies the historical sales patterns to design marketing campaigns.

Moreover, Self-service BI helps the end users to design the dashboards and enabled them to generate reports as per their specific needs.

 

Industry

Advertising

Tools & Technologies

Top Features

  • Marketing Campaign Analysis
  • Campaign channel performance analysis
  • Visitor trend analysis
  • Product Segment Analysis
  • Technical Implementations
  • Cubes Development for time series and conversion rate
  • Dashboard Development for time series and conversion rate
  • Data Analysis and Re-structure table design
  • Pentaho EE White Labeling
  • Report Generation as per specific needs