Omnichannel is derived from latin “Omnis” (every) and Omnichannel means amalgamation of physical and digital channels to provide customers with a seamless shopping experience.
Omnichannel focuses across offline -online channels to create a connected experience.
Customers can simultaneously use different channels, starting their search at a channel and finish the purchase at another.
Omnichannel goes beyond brick-and-mortar stores to mobile browsing, online marketplaces, social media ,etc.
Scenarios of Omnichannel
- Customers can browse online; get in-store coupons to use online and in-store pickup.
- Purchase later after browsing in-store
- Gets the reward points via in-store purchases.
Omnichannel helps to understand shopping patterns, in-store habits, etc. and bridges the gap between online and offline retail.
It shares the data between all the channels enabling retailers to do business in a way they want.
With the centralized data system, retailers can collect the data and approach them at the right time on right channel.
- Improved sales
- Better data collection
- Enhanced Productivity
- Real-time insights
- Cross-channel insights
Strong data strategy, latest technologies, intelligent marketing, are the keys to succeed in omnichannel retailing.
Oasis, Macys, Amazon Go, Target nailed it in providing omnichannel experience.