What Is Omnichannel? Simplified In 200 Words

  • Posted on : November 13, 2019
  • Author : SPEC INDIA
  • Category : Web

OmnichannelOmnichannel is derived from latin “Omnis” (every) and Omnichannel means amalgamation of physical and digital channels to provide customers with a seamless shopping experience.

Omnichannel focuses across offline -online channels to create a connected experience.

Customers can simultaneously use different channels, starting their search at a channel and finish the purchase at another.

Omnichannel goes beyond brick-and-mortar stores to mobile browsing, online marketplaces, social media ,etc.

Scenarios of Omnichannel

  • Customers can browse online; get in-store coupons to use online and in-store pickup.
  • Purchase later after browsing in-store
  • Gets the reward points via in-store purchases.

Omnichannel helps to understand shopping patterns, in-store habits, etc. and bridges the gap between online and offline retail.

It shares the data between all the channels enabling retailers to do business in a way they want.

With the centralized data system, retailers can collect the data and approach them at the right time on right channel.

Advantages

  • Improved sales
  • Better data collection
  • Enhanced Productivity
  • Real-time insights
  • Cross-channel insights

Strong data strategy, latest technologies, intelligent marketing, are the keys to succeed in omnichannel retailing.

Oasis, Macys, Amazon Go, Target nailed it in providing omnichannel experience.

Author: SPEC INDIA

SPEC INDIA, as your single stop IT partner has been successfully implementing a bouquet of diverse solutions and services all over the globe, proving its mettle as a boutique ISO 9001:2015 certified IT solutions organization. With efficient project management practices, international standards to comply, flexible engagement models and superior infrastructure, SPEC INDIA is a customer’s delight. Our skilled technical resources are apt at putting thoughts in a perspective by offering value-added reads for all.