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What Is Omnichannel? Simplified In 200 Words


November 13, 2019


June 29th, 2023

Omnichannel is derived from latin “Omnis” (every) and Omnichannel means amalgamation of physical and digital channels to provide customers with a seamless shopping experience.

Omnichannel focuses across offline -online channels to create a connected experience.

Customers can simultaneously use different channels, starting their search at a channel and finish the purchase at another.

Omnichannel goes beyond brick-and-mortar stores to mobile browsing, online marketplaces, social media ,etc.

Scenarios of Omnichannel

  • Customers can browse online; get in-store coupons to use online and in-store pickup.
  • Purchase later after browsing in-store
  • Gets the reward points via in-store purchases.


Omnichannel helps to understand shopping patterns, in-store habits, etc. and bridges the gap between online and offline retail.

It shares the data between all the channels enabling retailers to do business in a way they want.

With the centralized data system, retailers can collect the data and approach them at the right time on right channel.


  • Improved sales
  • Better data collection
  • Enhanced Productivity
  • Real-time insights
  • Cross-channel insights

Strong data strategy, latest technologies, intelligent marketing, are the keys to succeed in omnichannel retailing.

Oasis, Macys, Amazon Go, Target nailed it in providing omnichannel experience.


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