“The internet is the most underutilized advertising medium that’s out there.”
“You could take the Internet enthusiasm that was happening in 1999 and 2000 here in the U.S., and in China, it was three-to-five times more ebullient.”
“A captivating moment was when I realized that people, including myself, were not saying, “I just bought an item on eBay.” They were saying, “I just won an item on eBay.” It was the thrill of the hunt. I bought a car on eBay.”
“We believe that 10 percent of the internet stocks are undervalued, 90 percent may be overvalued.”
“I love data. I think it is very important to get it right, and I think its good to question it.”
At a single glance,
Around this time of the year, she comes up with her captivating Internet Trends report, a highly anticipated slide deck in Silicon Valley, that accurately attempts to showcase the growth of the Internet, technological advancements in the field of advertising, eCommerce, audio / video based digitization etc. and where the world is heading towards, in terms of technological growth.
Recently, on the 11th of June 2019, Mary Meeker published her entire Internet trends report 2019 at the Recode’s Code Conference and here certain key excerpts from her interesting report:
Watch the Video:
Organizations are increasingly focussing on digital advertising and are allocating a special budget towards it. According to Mary Meeker, digital stalwarts like Google, Facebook, Amazon, Twitter are grabbing advertising share. Undoubtedly, the operating cost to garner client focus through advertising is on a high. Comparatively, the Internet ad spend has risen 22% in the last year and hence, platforms that gain ad share are able to achieve their target with enhanced imagination, innovation, and significance.
It was the world of social media till now and it still is. But, as per the research, the focus is more towards showcasing content with multimedia – audio, video, etc. All content that is accompanied by photos, videos or any type of visual content is sure to attract more focus by visitors/customers. More than half of the trending messages and tweets on popular social media platforms include images, videos, and other multimedia. Users are even editing images and posting them to bring in personalization and accuracy.
Be it working in the technology domain or adapting technology to the optimum, businesses will have to embrace technology, increasingly. 7 out of 10 global stalwarts are tech companies with only Berkshire Hathaway, Visa and Johnson & Johnson not being a tech. The tech companies are Microsoft, Apple, Amazon, Alphabet, Facebook, Alibaba, Tencent that continue to rule the globe, with their technology quotient and many others are following right behind.
An increasing number of users are moving towards mobile devices to get connected. As per research, in the U.S. itself, the average person spends around 6.3 hours/day on the internet and that too, mostly on mobile devices. It is now the mobile-first world and organizations undergoing increased digitization need to keep that in mind.
eCommerce – It always was and, in this year, as per Mary Meeker, it is now becoming an indispensable ingredient in the life of the business, for almost all organizations. As per her study, it accounts for almost 15% of all retail purchases. eCommerce sales are increasing by 12.4 % each year. Business owners now really must act upon having their own individual eCommerce websites to enhance their business multi-fold.
As per reports, around 3.8 billion internet users account for over 50% of the worldwide internet penetration. That shows that there is almost half of the population yet to be influenced. The rate at which the Internet is being embraced is going a tad slow – new internet users are lessening from 10% 5 years back to 7% today.
For users to easily onboard and undergo testing of products on a preliminary level, freemium subscription models will be more in vogue in the year. Freemium will be promoted in online streaming services, social sharing, games, enterprise business solutions, consumer usage, etc. these freemium business models will power monetization and modernization. Personalization will show more power – over 90% of clients opt for brands with personalized schemes and over 80% are keen to share their data for better-personalized experiences. Free trials were popularly accepted for online streaming services attracting new visitors.
Garnering services and products as and when required is the latest trend today and continues to grow in its importance. Growing from about 40 million 2 years back to 56 million last year, online marketplaces and on-demand marketing resources have surely carved a niche for themselves.
Innovation is surely growing high in the online gamification arena. As compared to 5% growth in the previous year, there was a 6% growth last year and the increasing number of updates were registered, showcasing increasing usage of interactive gaming. This is yet another area of social media that is progressing at a rapid speed.
Very rarely, the US population was found to spend an increasing number of hours on their mobile devices as compared to watching television. Estimate says that adults spend around 226 mins on their mobile devices as compared to 216 minutes on TV.
Mary Meeker has been doing her research brilliantly over these years now and we, as the tech community looks forward to her findings, each year. Only time will tell if the Internet trends, as predicted by her, are showing their patterns or not. Technology has never ceased to amaze and continues to do so. Let us wait and watch till then.
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