April 6, 2017
Debates regarding different type of apps and their purposes are hot and big. Serious deliberations about uses of mobiles by people of all types of interests help app development companies strategize across industries to offer exemplary user experiences to the workforce, vendors and partners besides of course the quintessential customers of the apps.
In an open market place, an app has a huge competition and companies have a big task on hand to ensure growing downloads, in app conversions and healthy ratings on the store. Sustainable mobile apps need a loyal following which is the most difficult of all the jobs. Interesting services like the Azure Mobile Engagement evolve & mature.
Studies say that more than a whooping ninety percent of apps on a person’s mobile are never used after download. They simply fail to impress the user. Mobile app saturation becomes a huge point of concern.
To reach sufficient mobile app engagement & retention rates is a tough call. User abandonment is a severe matter of concern and the chances that a user who abandoned the app returns to the app again are rare. However, a good amount of intuitive methodologies assist and increase both engagement & retention which is very important in creating a loyal user following.
User Onboarding is the simplest of the orientation exercises given to a first-time user. The critical balance between technology and a pleasing UX is instrumental in the success of the mobile app. Undue flaunting of technology overwhelms the user but a well-designed onboarding experience increases the comfort level of the user of the app.
Through a flawless onboarding experience, abandonment rates can be considerably reduced. The trickiest part of using the app is beginning to use the app.
Mobile app development companies comprehend & determine the key performance indicators (KPIs) to integrate user expectations to deliver engaging apps that ultimately drive the business.
A continuous insight into the app user behaviors and the activities helps adapting the to user expectations keeping up the user engagement. Appropriate personalization tactics & notifications are automated through thoughtful analytics and Real-time analytics on the other hand automatically trigger in-app messaging or push notifications to keep up the interest. Logical A/B testing helps discover what works the best for the audience.
To raise user retention by enormous percentages push notifications are indispensable. They keep reminding users about the downloaded app. Sending messages based on behavioral data & preferences effectively leads to encourage usage.
By giving users incentives for using the app can go a long way to drive engagement & retention.
Personalization leads to more exclusive & relevant experiences becoming the magic mantra today. Customizing the app showcase & communications to the predicted user behavior keeps the users fruitfully interested and methodically occupied.
Irrespective of the age of the app; new or mature, the app feature list is highly recommended to be iterative. Tracking the user behaviors through Analytics offer practical indications to the app developer companies for updating the app experiences, adapting to the expectations and adding on useful features.
Thoughtful deliberation keeping in account the insights generated help the companies derive right roadmaps for the app.
App engagement & user retention stands are of far greater importance than user acquisitions at least when the app is starting out for an app development company. A loyal user base goes a long way in promoting the app indirectly thus promising quick RoIs. Mobile development companies are on a constant vigil to keep the users engaged & satisfied.
Rules Of Thumb To Increase App Usage And User Retention
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