User engagement gets a completely new avatar with Gamification. A completely fresh approach to doing business and work; gaming while doing more routine and serious things is the exciting new way to entice and motivate users while value-adding to enterprise solutions.
The environment of participation built by bringing Gaming into Enterprise solutions gives a sense of achievement to the participants who could be employees and customers both, at all times. Discussions and research point out that Gamification apps and solutions are the next big thing for enterprise solutions; both web-based and app-based.
Gamification Put To Use
Gamification depends solely on the imagination and ingenuity of the designers of the systems. Put to use to make almost any task interesting, Gamification solutions and apps bring excitement to the unpredicted.
- Social Media
Gamification Of e-Commerce Solutions
e-Commerce and enterprise solutions weave into each other to offer the best to the customers.
Besides all other benefits gamification brings to e-Commerce, it makes the shopping experience completely interactive. The challenges of the game compel the users to go ahead for more and keep adding to their shopping carts and lists.
Personalization of mobile apps and solutions across channels of communication is a buzzword today Personalization when combined with Gamification makes the shopping experience on website gamification solutions completely unique and relevant.
Popular Gamification Techniques In e-Commerce Solutions And Apps
Been there, done that. One way or the other, we all have experienced the tactics of Gamification. Subtle or brash, gamification touches the online world as no one else does today.
- Integrating Gamification
- Rewards for achieving goals
- Gift cards
- Free shipping
- Leader board
- Virtual currency
- Progress bars to motivate
Data Collection Is A Part Of The Game
Gamification platforms expect the users to share basic details, register and log in using social media or email as well. Subtle data gathering is constantly on during gamification. The Big Data collected thus is put to use for predicting user choices to devise promotional tactics like offer generation and market segmentation.
Crowdsourcing Playing With Many
Crowdsourcing is converted to an interesting game from being a serious piece of business. Feedbacks and solutions to tricky situations are easily crowdsourced with gamification on the website.
Engaging The Customer
Customer Relationship Management is a very critical component in the success of a business. Remaining connected with the customers may require various channels of communication. Gamifying these approaches is a fresh new way of user engagement.
Newsletters, emailers, and calls, become mundane and old fashioned. Tricks in a game to lure the user to the website for transactions become the newest method to do so. More so because gamification is easily identified with Social Media.
User Onboarding Quite Easily Done
User Onboarding can become a preachy affair if not designed with a little bit of casualness. Gamification makes this exercise easy, interactive and more interesting. An increasing number of enterprise solutions and apps resort to gaming for user boarding to keep up the fun quotient.
Givling – An App For Gamified Crowdfunding
Givling, an Android-based app created by SPEC INDIA is a rage with its innovative concept of gamified crowdfunding through gamification apps and solutions.
A Trivia game puts students with study loans in a queue and pays off their loans with the money collected from other players. It keeps the excitement on by dishing out daily cash prizes to the players as well! The players pay off the student loans by scoring in a game of questions and answers and collecting coins.
Givling verifies the student loans, is secure and assures the players that their money is used for the intended purpose by authenticated recipients. Mixing fun and a social cause makes the game worthwhile, interesting and exciting.
The Queue line up in the game equally distributes the money amongst the top few students in the queue until their loans are paid off. New recipients replace the ones whose debts are cleared. The payments are done in the most conducive manner through Paypal or Braintree and are easily encashable.
Givling is available for both Android and iOS.
Tips For Gamifying Solutions
Leverage Gamification To Achieve Business Objectives
Gamification is much trickier than creating a game itself. At the onset of the design, it becomes very important to have a co-relation between the game, its accomplishments and the business goals achieved. Customers and employees are bound to lose interest if the game does not bring in a sense of accomplishments and benefits and at the same time, the gamification loses relevance if it does not roll out any advantages to the enterprise.
Make The Game Interesting For The Users
Making the game keep the user’s attention with appropriate relevance is at the center of the design. When gamification becomes an interactive and personalized addition to the solution, it is sure to keep the users bound.
Going With The Trends In Technology
This novel approach, it goes without saying needs to be constantly evolving in accordance with the current trends and technology to support it. Personal devices like smartphones, wearables, and tablets should be an integral part of these solutions.
On A Parting Note
It did start with Gamifying to entice the customers, but Enterprise gamification is trending too.
Gamification apps and solutions at work reduce the intensity of the mundane tasks related to everyday working patterns. Setting and achieving goals becomes an exciting task and the publicizing of accomplishments becomes an encouraging exercise in itself.
- Keeping employees motivated to achieve the tasks
- Subtleness in employee Feedback
- Integrating Training into the Corporate Setup
Mobile devices integrated into the Enterprise Solutions with the BYOD approach, makes gaming an experience easily indulged in, on the go.