Predictive Market Basket Analysis

Market Basket Analysis Dashboard Overview

Market Basket Analysis in R for leading supermarket chain. This Predictive Analytics Dashboard represents data in a visual and interactive way which helps to Identify customer buying pattern such as which items are purchased together, or how the purchase of one item influence the customer to buy another item being purchased or one item to avoid the customer to buy another item.  It eventually helps the supermarket to explore the ample opportunity which includes but is not limited to Optimize Promotion, Items Multipack, Store planograms, Store Segmentations, Inventory, cross-selling, and many more.

It also provides the association rules for the category, sub-category, and items using cutting-edge machine learning algorithms which helps to optimize marketing strategy in near real-time.