The goal is to turn data into information, and information into insight.” – Carly Fiorina
For all businesses, data is the crux today and holds a special position in looking for futuristic trends and patterns. Business Intelligence tools are the prime technology that can extract the best of information from the raw data and convert it into insightful information. Tableau and Spotfire are two popular names in the world of BI and data analytics. Be it Spotfire or Tableau, both have been recognized by Gartner in the Magic Quadrant for Analytics and BI Platforms.
Let us compare the two stalwarts – Spotfire vs Tableau and understand how they stand against each other. Before that, let us individually go through their vital comparative features.
TIBCO Spotfire is a popular BI platform that offers guided insights, acts from AI-infused analytics and custom business applications. It holds a huge customer base with a larger market share. It is a smart, flexible, enterprise analytics platform that offers the best of data visualization and predictive analytics through effective dashboards. Its interactive analytical app helps users derive insightful information from the huge amount of business data that is processed.
Tableau is the world’s leading analytics platform in which successful business forecasts, decisions, and strategies are driven by data. It offers competencies through its interactive data visualization products based on BI. Tableau Desktop is a self-service data discovery tool that can help users extract desired information on their own, through graphical and visual representation, without any reliance on the IT sector. It uses the drag-and-drop interface for exploring various views and combining multiple databases.
|Visualization||Lesser number of visualizations||A large set of visualizations|
|Key Offerings||Big Data analytics, Predictive analytics, content/location/event analytics, etc.||Toggle view, Drag and drop features, Native data source connectors, etc.|
|Size of Enterprises||Best fit for small to medium enterprises||Best fit for medium to large enterprises|
|External Data Sources||Connects to data sources but lesser than Spotfire||Connects to more data sources than Spotfire|
|Ideal For||Ideal for those looking to enhance their sales and marketing practices||Ideal for those looking to enhance data discovery and findings|
|Implementation||Provides a range of implementation processes like analytics implementation etc.||Provides a range of implementation services like enterprise-level deployment etc.|
|Reporting Capabilities||Diagnostic analytics, data augmentation, and visualization, content analytics, location-based analytics, predictive and prescriptive analytics||Data visualization and discovery, time-series analysis, survey analysis, geocoding, social analytics, touch-optimized features for analytics, Mobile BI analytics|
|UI and Visual Controls||Good user interface and control over visualization||Best of UI and control over visualization|
|Industry Segments||Infrastructure companies, healthcare, small and large business units||Banking, healthcare, education, and other main industries|
|PowerPivot||No support from Spotfire to PowerPivot||Good support from Tableau to PowerPivot|
|Storytelling Feature||No automated storytelling feature, it is manual||A new feature of storytelling with a newer UI|
|Integration of Data Sets||Spotfire can easily integrate datasets of varied formats while connecting to an external source||Tableau may not be able to handle the integration of datasets of different formats well|
|On-premises and Cloud Comparison||Spotfire is leading than Tableau as it offers both on-premises and cloud-based solutions with efficacy||Tableau does offer both – on-premises and cloud-based services but not as efficient as Spotfire|
|Data Connectors||Spotfire has about 25 data connectors to avail different data sources||Tableau has about 65 data connectors that can access a variety of data sources|
|Payment Types||One type of payment – quote based||Three types of payments – onetime, annual, and quote based|
|Filter Data||Highlights the filter data||Does not have any filter data|
|Data Discovery||The process of data discovery is a little difficult||The process of data discovery is very easy|
|CRM Competencies||Spotfire does offer great visualizations but lacks in terms of CRM capabilities. It does integrate with third-party CRM.||Tableau, since owned by Salesforce, can offer great CRM features in a single package|
|Ease of Use||Spotfire is more user-friendly than Tableau. Easily accessible and utilizable for dashboards.||AI-enabled and easy to use if users are known to R language and data is in Excel or statistical format|
Spotfire vs Tableau is an interesting comparison between two good BI tools and hence either one you choose; is like selecting the better of the best. However good they may be and whatever may be the difference between Spotfire and Tableau Analytics, there are many organizational parameters that play an important role in the selection of a proper BI tool.
Budget, skilled resources, user needs, project timelines, availability of infrastructure, etc. are the possible parameters that will help decide which one to choose. Be it Tibco Spotfire or Tableau, for some situations, Tableau may be the right choice while for some, Spotfire may be the apt decision. To each its own!
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